Back to Homepage

Day 1: Wednesday October 28, 2015

8:00AM Breakfast & Registration

8:15AM Searchlight Certifications

[one_fourth] Chris Keelan Conductor at C3 2015
Sarah Benson Conductor at C3 2015
[/one_fourth] [three_fourth_last]

All Star Searchlight Certification

Chris Keelan – Customer Success Manager, Conductor
Sarah Benson – Customer Success Manager, Conductor

There are now more than 1.5 million people who list SEO in their skill set on LinkedIn. Set yourself apart from the crowd by getting certified on the leading Web Presence Management platform. Current Conductor customers can raise their level of competence in Searchlight and learn how to help their team leverage all of the insights that Searchlight has to offer. The All-Star Searchlight Certification covers all of the Searchlight basics. Successful completion is required in order to advance to the next level. Conductor’s Customer Success Managers will lead comprehensive trainings with exams immediately following. There is no preparation required, just bring your laptop or iPad. Upon successful completion of the Certification test, customers will receive an official Searchlight Certification Certificate, a badge for their LinkedIn profile or company website, and membership in our Conductor Certification LinkedIn group.

[/three_fourth_last] [one_fourth] Searchlight Legend Certification
[/one_fourth] [three_fourth_last]

Legend Searchlight Certification

Conductor Customer Success Managers

This invite-only session is open to Conductor customers who are All Star and MVP certified prior to C3 2015. This session is only offered once per year at C3 in New York City, making Legend Certification a rare and prestigious differentiator in this competitive industry. The Legend Certification includes a written exam, a verbal portion where you sit down with a member of the Conductor Customer Success team, and will test your critical thinking about Searchlight in different business scenarios – typical to what you deal with in your day-to-day use of Searchlight. Conductor’s Customer Success Managers will lead this comprehensive exam. There is no preparation required, just bring your laptop or iPad. Upon successful completion of the Certification test, customers will receive an official Searchlight Certification Certificate, a badge for their LinkedIn profile or company website, and membership in our Conductor Certification LinkedIn group.

[/three_fourth_last]

9:00AM Searchlight Certifications

[one_fourth] Joe Laurino Conductor at C3 2015
Safia Razzuqi Conductor at C3 2015
[/one_fourth] [three_fourth_last]

MVP Searchlight Certification

Joe Laurino – Strategic Customer Success Manager, Conductor
Safia Razzuqi – Customer Success Manager, Conductor

There are now more than 1.5 million people who list SEO in their skill set on LinkedIn. Set yourself apart from the crowd by getting certified on the leading Web Presence Management platform. Current Conductor customers can raise their level of competence in Searchlight and learn how to help their team leverage all of the insights that Searchlight has to offer. This Searchlight MVP Certification dives deeper into the Searchlight platform and how its features can assist your team and business. Conductor’s Customer Success Managers will lead comprehensive trainings with exams immediately following. There is no preparation required, just bring your laptop or iPad. Upon successful completion of the Certification test, customers will receive an official Searchlight Certification Certificate, a badge for their LinkedIn profile or company website, and membership in our Conductor Certification LinkedIn group.

[/three_fourth_last]

10:30AM General Session Keynote

[one_fourth] Seth Besmertnik Conductor at C3 2015
Conductor Logo
[/one_fourth] [three_fourth_last]

Opening Keynote Presentation

Seth Besmertnik – CEO and Founder, Conductor

The customer revolution continues. So how is a marketer to respond? By being fearless. Join Conductor CEO and Co-Founder Seth Besmertnik and his special guests as he shares a blueprint for marketing in the new world order. Kickoff C3 2015 by covering the future of marketing and how the most successful marketers in the world are embracing web presence management to drive their success.

[/three_fourth_last]

12:30PM Lunch

[one_fourth] Stephan Bajaio Conductor at C3 2015
Pat Reinhart Conductor at C3 2015
[/one_fourth] [three_fourth_last]

Expert SEO Lunch Panel

Stephan Bajaio – Senior Director of Professional Services, Conductor
Pat Reinhart – Director of Digital Strategies, Conductor

Grab some lunch and meet the Conductor Professional Services team as they discuss all of the hot search topics in digital marketing today. Join Pat Reinhart, Director of Digital Strategies, Stephan Bajaio, Senior Director of Professional Services, and a select group of expert SEO professionals as they cover topics including migrations/relaunches, managing teams, mobile strategies, local optimization, international SEO, analytics, content creation, tough eCommerce issues, successful B2B marketing and evangelism. SEOs of all levels are welcome to stump these experts!

[/three_fourth_last] [one_fourth] Conductor at C3 2015
[/one_fourth] [three_fourth_last]

Meet Your Conductor Support Team: Round Table Lunch

You’ve always wondered… is your Conductor Customer Success Manager really as tall as they sound on the phone? Wonder no longer – grab your lunch and find your Conductor Strategic Manager and Customer Success Manager at the C3 lunch tables. Hang out, have fun, meet other likeminded marketers, and get some quality time with your core Conductor team.

[/three_fourth_last]

1:15PM General Session Keynote

[one_fourth] Wil Reynolds Seer Interactive at C3 2015
Seer Interactive Logo
[/one_fourth] [three_fourth_last]

The Ranking Farce – and What You Should Do About It

Wil Reynolds – Founder, Seer Interactive

For too long, marketers (including Wil himself) have been fixated on rankings, and not on the customers that click them. That backwards thinking has led to marketing strategies that annoy customers and ruin brands. This C3 session is about fighting back, and making the revenue-driven decision to prioritize people over page rankings. Join Wil Reynolds for a glimpse into the new paradigm of broader “SEO thinking” that’s far better for your business.

[/three_fourth_last]

2:30PM Breakout Sessions

[one_fourth] Lorelei Orfeo Birchbox at C3 2015
Birchbox Logo
[/one_fourth] [three_fourth_last]

Reaching Your Customers From Research to Reorder: Using Video In Every Stage of the Buyer’s Journey

Lorelei Orfeo – Sr. Manager of Trends and Content Development, Birchbox

Join Lorelei Orfeo, Senior Manager of Trends & Content Development at Birchbox, to discover why multi-platform video distribution is crucial in 2015. Learn the direct impact video can have on product conversion from a team that produces more than 25 videos each month. See examples of using video content to connect with your customers across your distribution channels to help them make better decisions about the products they buy.

[/three_fourth_last] [one_fourth] Tami Cannizzaro eBay Enterprises at C3 2015
eBay Logo
[/one_fourth] [three_fourth_last]

Using Content Marketing and Social Media to Build Your Organic Search Ranking

Tami Cannizzaro – Senior Director, Demand Generation, eBay Enterprises

Many marketing organizations are reluctant to change and have not kept pace with the dramatic change in customer buying habits. Today’s consumer relies on their peer network to make connections and less on branded messages directed at the consumer. Join Tami Cannizzaro, Senior Director of Demand Generation at eBay Enterprises, to learn how to build a content marketing and social media strategy critical to SEO success in today’s world gone social. 

[/three_fourth_last] [one_fourth] Ashley Astolfi Conductor at C3 2015
Conductor Logo
[/one_fourth] [three_fourth_last]

Searchlight Basics

Ashley Astolfi – Customer Success Manager, Conductor

Join Conductor Customer Success Manager Ashley Astolfi as she dives into Searchlight, covering features including Keyword Level Insights, Category Insights, Keyword Opportunities, Content-Level Opportunities, Recommendations, Content Mapping and MySearchlight custom workspaces. If you are new to Conductor Searchlight or looking to learn more about managing your web presence with our platform, then this is the session for you.

[/three_fourth_last] [one_fourth] Ian Greenleigh The Economist at C3 2015
Economist Logo
[/one_fourth] [three_fourth_last]

Egomania! How to Unlock the Hidden Marketing Power of the Human Ego

Ian Greenleigh – Digital Strategist, The Economist

Ego gets a bum rap, but the most effective marketers inject it into everything they do. In this session, author and content strategist Ian Greenleigh will explain how connecting with egos and providing self-validation makes for insanely shareable content—and how this “ego capital” can be used tastefully. Attendees will learn how to create experiences that resonate with core ego motivations, the six forms of ego accessible to marketers, how to create and maintain “ego cycles,” and much more. This talk will be filled with fascinating examples, personal anecdotes of ego in action, and many fresh, actionable tips.

[/three_fourth_last]

3:30PM Breakout Sessions

[one_fourth] Lauren Sanders Teach for America at C3 2015
Stacey Jaffe Teach for American at C3 2015
Teach for America Logo
[/one_fourth] [three_fourth_last]

Creating Content, Conversations, and Community on a National Scale

Lauren Sanders – Sr. Managing Director, Content & Engagement, Teach For America
Stacey Jaffe – Managing Director – National Social Media and Community, Teach For America

C3’s most popular session from last year is back and better than ever! Join Teach For America – a national non-profit focused on cultivating a strong, focused digital presence across all channels to recruit new teachers and donors  – as they once again pull back the curtain on their content strategies. Explore how they differentiate content for multiple audiences across social media channels, online job boards, blogs and more, all leading back to a website geared toward converting visitors to action and building a community among fans and followers. Then explore how your content can provide value for your audiences so that they return to your channels again and again. After all, social media is one big focus group; if you listen well, your audience will help you discover how to utilize your brand’s niche to meet your organization’s goals. 

[/three_fourth_last] [one_fourth] Stephen Kim Conductor at C3 2015
Pat Kent Conductor at C3 2015
Conductor Logo
[/one_fourth] [three_fourth_last]

Searchlight Product Session: Crushing Your Competition with Data

Stephen Kim – Product Manager, Conductor
Pat Kent – Manager, Sales Engineering, Conductor

A key part of any strategy is to fully understand the competitive landscape. Conductor experts Pat Kent, Manager of Sales Engineering, and Stephen Kim, Product Manager, will show you the best practices to gain an edge over your competitors using Searchlight. Plus we’ll unveil a brand new feature to give you even greater insight.

[/three_fourth_last] [one_fourth] Delucchi Plus Logo
Conductor Logo
R2integrated Logo
[/one_fourth] [three_fourth_last]

Power Hour: 50 Actionable SEO Tips & Tricks

Jonathan Brinksman – Digital Analyst Manager, Delucchi Plus
Pat Reinhart – Director of Digital Strategies, Conductor
Mike Tirone – Digital Marketing Search & Content Strategist, R2integrated

An audience favorite from C3 2014, we’re cranking up the volume on this year’s Tips and Tricks session! We’re squeezing 50 tips into 45 minutes with this SEO Power Hour. Hearing from both agencies and brands, you’ll walk out of this session stocked and energized with new, practical ways to seize search opportunities and boost your rankings.

[/three_fourth_last] [one_fourth] Jeremiah Andrick Logitech at C3 2015
Logitech Logo
[/one_fourth] [three_fourth_last]

Special Guest Presentation: Logitech

Jeremiah Andrick – GM Global eCommerce, Logitech

Join Jeremiah Andrick, the General Manager of Global eCommerce at Logitech, for this special presentation.

[/three_fourth_last]

4:30PM Breakout Sessions

[one_fourth] David Marine Coldwell Banker at C3 2015
Sam Feldman Skyword at C3 2015
Coldwell Banker Logo
Skyword Logo
[/one_fourth] [three_fourth_last]

Moving from Marketing Content to Brand Storytelling – Creating a Scalable Storytelling Strategy that Connects Emotionally

David Marine – VP of Brand Engagement at Coldwell Banker
Sam Feldman – Director Strategic Partnerships, Skyword

David Marine, VP of Brand Engagement at Coldwell Banker, discusses how Coldwell Banker shifted its focus toward producing stories that connect with people during those emotional home buying, owning, and selling moments. To Coldwell Banker, brand storytelling is a way to emphasize the lasting memories and special moments that make a house a home. Today, Coldwell Banker has the No. 1 real estate blog in the country, and the company’s market success has been bolstered by big bets on video marketing, advanced content and media partnerships, and national advertising efforts. Join David Marine and Skyword as they discuss what is required to create a culture of storytelling that transforms your marketing team into a publishing powerhouse.

[/three_fourth_last] [one_fourth] Grant Simmons Homes.com at C3 2015
Homes.com Logo
[/one_fourth] [three_fourth_last]

It Ain’t Over Till The Cat Lady Sings: Content Beyond Kittens & Other Search Strategies

Grant Simmons – VP Search Marketing, Homes.com

The web hasn’t quite moved past dancing dogs and piano playing pets, but your content strategy has to! With quality being a consistent manta of recent Google algorithm updates, and “micro-moments” being big G’s latest battle cry, how can search marketers move beyond traditional content strategies and engage their prospects and customers with content that connects, brands & inspires? Join Grant Simmons, VP of Search Marketing & Consumer Engagement at Homes.com, as he takes us through real world examples of content strategies that connect with consumer triggers and ‘tickle’ prospects into buying behavior and brand consideration. Note: No cats were harmed during the building of this presentation.

[/three_fourth_last] [one_fourth] Steve Hill Beckman Coulter at C3 2015
Ren Lacerda Wakefly at C3 2015
Beckman Coulter Logo
Wakefly Logo
[/one_fourth] [three_fourth_last]

Your Bullet-proof, All-in-One Searchlight WPM Starter Plan

Steve Hill – Global Search Marketing Manager, Beckman Coulter Life Sciences
Ren Lacerda – Digital Marketing Strategist, Wakefly

You’ve got big Web Presence Management (WPM) dreams, but how do you turn those into rock-solid wins? Learn from Wakefly’s Ren Lacerda, who, after nearly 100 successful Searchlight implementations, has WPM strategy down to an elegant science. You’ll also hear from Beckman Coulter’s Steve Hill, sharing one of the trickiest WPM setups to date (and the duo’s ingenious workarounds). Walk away from this session with a WPM formula that tackles everything from inspiring corporate buy-in to ramping up your ROI.

[/three_fourth_last] [one_fourth] Molly Ware Goodyear at C3 2015
Goodyear Logo
[/one_fourth] [three_fourth_last]

Get Seen On the Go: Mobile Marketing in 2016

Molly Ware – Interactive Marketing Search Analyst, Goodyear

Sure, “Mobilegeddeon” has come and gone, but any marketer worth their salt knows Google’s mobile update was only the beginning. Take steps towards harnessing the power of customers on the go and prepare your team for the mobile marketing challenges on the horizon. Join Molly Ware, Interactive Marketing Search Analyst at Goodyear, to get a cross-discipline look at the months ahead and valuable insight into the soaring mobile market.

[/three_fourth_last]

5:30PM General Session Keynote

[one_fourth] Tiki Barber Thuzio NFL Giants at C3 2015
Tina Wung Anheuser-Busch at C3 2015
Thuzio Logo
Anheuser-Busch Logo
[/one_fourth] [three_fourth_last]

Fireside Chat: Tiki Barber and Anheuser-Busch

Tiki Barber – Co-Founder & Chairman, Thuzio
Tina Wung – Director of Digital Strategy & Innovation, Anheuser-Busch

Sit back, relax, and end your day with a fireside chat between Tiki Barber, Founder & Chairman of Thuzio and Tina Wung, Director of Digital Strategy & Innovation at Anheuser-Busch. Learn the ins and outs of today’s sports marketing trends and how your brand can fearlessly team up with local celebrities to make a splash at your next product launch or event. Hear from Tiki himself how he began on his entrepreneurial journey, and save your questions for a Q&A with the former NFL running back himself.

[/three_fourth_last]

7:00PM Conductor Bash Aboard the USS Intrepid

[one_fourth] Conductor Bash USS Intrepid
[/one_fourth] [three_fourth_last]

Conductor Bash

Imagine the sun setting over the Hudson River, the New York City Skyline at your back, and 45,000 tons of steel beneath your feet. Welcome to the USS Intrepid. The 2015 C3 Bash, sponsored by Acronym Media, will be held aboard the USS Intrepid, the world famous aircraft carrier built for WWII Navy combat. Docked just blocks from the C3 venue, attendees will have the opportunity to network among retired aircrafts, a guided missile submarine, and the Space Shuttle Enterprise. Tickets to the USS Intrepid Bash are included in each C3 event ticket.

[/three_fourth_last]

Day 2: Thursday October 29, 2015

9:00AM Breakfast & Registration

9:30AM General Session Keynote

[one_fourth] Joe Pulizzi Content Marketing Institute at C3 2015
Content Marketing Institute Logo
[/one_fourth] [three_fourth_last]

How to Launch a Content-First Business (Content Inc.)

Joe Pulizzi – Founder, Content Marketing Institute / Author, Epic Content Marketing

In the future, thousands of businesses from around the globe will leverage a content first go-to-market strategy. What does this mean? It means that entrepreneurs in companies of all sizes are developing content brands and building audiences first, and then developing products to sell much, much later in the process. Having a singular focus on audience gives these businesses the best understanding of what products ultimately make the most sense to sell. In this presentation, Joe Pulizzi, Founder of Content Marketing Institute and Author of the new book Content Inc., will detail how many of today’s most successful businesses started, and how they have become some of the fastest growing businesses on the planet. Better yet, this presentation will break down what you can learn from these companies, and how you can use these strategies to grow your business.

[/three_fourth_last]

10:45AM Breakout Sessions

[one_fourth] Tara Fuller New York Times at C3 2015
New York Times Logo
[/one_fourth] [three_fourth_last]

How to Mine Meaningful Stories

Tara Fuller – Content Strategist, New York Times

Brands utilizing content marketing often have similar goals: brand lift, product awareness and forging meaningful relationships with consumers. What accomplishes that is a story — but not just any story. The best content marketing is meaningful. And to create something meaningful, content creators have to dive far beneath the surface. This includes sorting through endless data (both from the brand and also outside sources), going into the field and getting your hands dirty, as well as pivoting and shaping the story along the way. This presentation focuses on the best ways to mine meaningful stories that consumers will find authentic and genuinely interesting. Join Tara Fuller, Content Strategist at the New York Times, as she explains how utilize your data and present it in an interesting and engaging way.

[/three_fourth_last] [one_fourth] Josepf Haslam Education Dynamics at C3 2015
Education Dynamics Logo
[/one_fourth] [three_fourth_last]

Searchlight Case Study: Turning Raw Search Data into Shareable Content

Josepf Haslam – Senior Director, SEO, Social & Display Advertising, Education Dynamics

The Education Dynamics content team – made up of 9 Searchlight Certified power users – knows how to take raw data and turn it into highly visible, shareable content better than just about anyone else in the biz. What’s inside their sleek content creation machine? In this session, Josepf Haslam, Senior Director of SEO, Social, and Display Advertising, will give you a rare look at their process, learnings, and favorite features. Don’t miss the opportunity to learn why a”#SocialSEO” strategy can help you become a better content marketer. 

[/three_fourth_last] [one_fourth] Tobias Sweijen Bol.com at C3 2015
Irene Pennings Bol.com at C3 2015
Bol.com Logo
[/one_fourth] [three_fourth_last]

How to Rank 10 Million Products on Page One with Searchlight

Tobias Sweijen – SEO Specialist, Bol.com
Irene Pennings – Business Analyst, Bol.com

In the past sixteen years, bol.com has grown from an online bookstore to a collection of specialty shops that sell over ten million items. Nearly a million people shop on the website each day – but how does bol.com ensure that their products are being found through organic search? Tobias Sweijen, SEO Specialist at bol.com, and Irene Pennings, Business Analyst at bol.com, uncover how they get their products not just to rank, but to rank on page one, with the help of the Searchlight platform. Become an expert on how to improve your own rankings through simple tips and practical steps.

[/three_fourth_last]

11:45AM Breakout Sessions

[one_fourth] John Shehata Conde Nast at C3 2015
Conde Nast Logo
[/one_fourth] [three_fourth_last]

21 Success Tactics and Your All-In-One Roadmap for Enterprise SEO and Mega Sites

John Shehata – VP SEO, Conde Nast

You’ve got millions of pages, multiple brands, and a enterprise environment to navigate in your in-house SEO role. John Shehata has one detailed, comprehensive roadmap plus 21 actionable tactics tailored for enterprise success. In this session, you’ll learn how to establish trust, cut out inefficient tasks, and build a lean SEO team that is flexible enough to  maneuver in a complex corporate structure and expert enough to exponentially expand your mega site’s web presence.

[/three_fourth_last] [one_fourth] Amy Clerget Brooks Running at C3 2015
Jake Athey Widen at C3 2015
Widen Logo
Brooks Running Logo
[/one_fourth] [three_fourth_last]

Make your Marketing “Run Happy”: Tips & Tools on Content Repurposing Featuring Brooks Running

Jake Athey – Marketing Director, Widen
Amy Clerget – Project Manager, Brooks Running

Agile and visual storytelling are gaining the attention of many marketers today. However in a time where content is marketing, organizations must prepare for multiple marathons – they need to not only reach customers, but build hero brands. Join Jake Athey, Marketing Director at Widen, and Amy Clerget, Project Manager at Brooks Running, as they highlight content activation strategies, tools, and lessons learned that made for a DAM good approach to getting more value across your content supply chain. Buzzwords aside, Jake and Amy will show you how to make your marketing “run happy”.

[/three_fourth_last] [one_fourth] Michael Rubino Conductor at C3 2015
Stephen Kim Conductor at C3 2015
Conductor Logo
[/one_fourth] [three_fourth_last]

Searchlight Product Session: Mind Reading for Content Marketers

Michael Rubino – Product Manager, Conductor
Stephen Kim – Product Manager, Conductor

Wouldn’t you love to know what your customer is thinking so you could create great content? If so, join us as we show you how you can use Content Mapping along with our newest feature to ensure you get inside the mind of searchers to create game changing content.

[/three_fourth_last]

12:30PM Lunch

1:30PM Breakout Sessions

[one_fourth] Duane Forrester Microsoft at C3 2015
Microsoft Logo
[/one_fourth] [three_fourth_last]

Why We Look Forward – the Twelve Trillion Dollar Table Stakes

Duane Forrester, Senior Product Manager, Microsoft

Millennials. Gen Z. Marketers are scrambling to adapt and understand the buying habits and trends of the next generation of consumers. We are on the brink of the largest transfer of wealth in recorded history – with over $12 Trillion moving from Baby boomers – and brands need to reset in order to capture that windfall.  Touching on machine learning, the role of mobile, and how Search marketers need to evolve, this session promises to explore what it will take to succeed, and examine how easy it will be to fail.

[/three_fourth_last] [one_fourth] Danwen Chen Conductor at C3 2015
Steve Bertolacci For Rent Media Solutions at C3 2015
Conductor Logo
For Rent Media Solutions Logo
[/one_fourth] [three_fourth_last]

Searchlight Product Session: Adobe + Conductor. Better Together.

Danwen Chen – Product Manager, Conductor
Steve Bertolacci – Director of Search Strategies, For Rent Media Solutions

Peanut butter and chocolate. Wine and cheese. Adobe and Conductor. Somethings just get better when paired. Learn how you can super charge Adobe Analytics or Adobe Experience Manger with Conductor Searchlight. Conductor’s team of experts will show you best practices as well as unveil some new features to make this dynamic duo even more powerful.

[/three_fourth_last] [one_fourth] Larissa Livingston Scotts Miracle Gro at C3 2015
Mike Grehan Acronym at C3 2015
Scotts Miracle Gro Logo
Acronym Logo
[/one_fourth] [three_fourth_last]

Supersize Your Audience: Mapping Intent to Content

Larissa Livingston – Digital Marketing Manager, Scotts Miracle Gro
Mike Grehan – CMO, Acronym

Marketers are laser focused on connecting with potential customers at critical decision-making moments. The trouble is, you’re always duking it out with your competitors trying to get your message seen and heard before theirs. But what if you had already made an impression on the potential new customer and made that connection long before the competition got into the game? Get to your customers first with Intent-Based Digital Marketing. In this session, learn how to map customer intent to relevant content during three critical stages of the consumer journey. Learn to tap into your customers’ psyche with content that’s intelligently targeted at their information-needs and desires. And supersize your audience with a natural, nurturing content strategy that creates relationships, builds trust, and develops lasting new business.

[/three_fourth_last]

2:30PM Breakout Sessions

[one_fourth] Kirsten Bjork-Jones Edmund Optics at C3 2015
Edmund Optics Logo
[/one_fourth] [three_fourth_last]

No More Guesswork: A Data-Driven B2B Content Strategy

Kirsten Bjork-Jones – Director Global Marketing Communications, Edmund Optics

With the right data in hand, you won’t have to take a shot in the dark with your B2B content creation again. In this session, Kirsten Bjork-Jones will walk you through Edmund Optics’s data driven method for finding worthwhile B2B content opportunities. She’ll show you how to expand into new markets, build better business practices, and accelerate your customer pipeline — all with the power of data-driven content.

[/three_fourth_last] [one_fourth] Sarah Little Storage-Mart at C3 2015
Storage-Mart Logo
[/one_fourth] [three_fourth_last]

Why Smart Local Search Means Global Brand Power

Sarah Little – Director of Digital Marketing, StorageMart

Add up the power of your local search wins and you’ll see a brand lift of global proportions. In this session, StorageMart’s Sarah Little will share actionable tips to hack the local snack pack, expertly manage local listings, and make sure your local listings add up to a big boost for your brand and cross channel conversions.

[/three_fourth_last] [one_fourth] Citi Logo
Brooks Brothers Logo
Ovestock.com Logo
FedEx Logo
Ticketmaster Logo
[/one_fourth] [three_fourth_last]

Emerging Trends in Content and Search

Louis Cohen – Head of External Digital Marketing, Citi

Mike Walker – SEO Specialist, Brooks Brothers

Keynon Adei-Manu – SEO Manager, Overstock.com

Sushma Tayur – Marketing Specialist Advisor, FedEx

Patricia Atrian – Director SEO, Ticketmaster/Live Nation

No matter what aspect of digital marketing you’re involved in, this session is for you. Join this powerhouse panel of B2C brands as they discuss all the hot topics and industry trends for direct sales companies around the world.

[/three_fourth_last]

3:30PM Breakout Sessions

[one_fourth] Mark McMaster Google at C3 2015
Google Logo
[/one_fourth] [three_fourth_last]

The Power of Video in Building Brands: Thinking, Producing and Distributing Like a Content Creator

Mark McMaster – Global YouTube and Brand Activation, Google

Trying to measure the value of your video marketing but drowning in metrics? Discover why a great content strategy is fundamental to digital marketing today and easier to achieve than you might think. Join Google’s Global YouTube and Brand Activation Expert Mark McMaster to learn how to think like a professional content creator and effectively use video to connect with your audience.

[/three_fourth_last] [one_fourth] Ashely Mortimer American Family Insurance at C3 2015
American Family Insurance Logo
[/one_fourth] [three_fourth_last]

Persona Marketing at Scale

Ashley Mortimer – Search Optimization Marketing Specialist, American Family Insurance

American Family Insurance is in the midst of overhauling their website to keep content engaging – no easy feat for any company, especially one founded almost 100 years ago. Join American Family Insurance’s Search Optimization Marketing Specialist Ashley Mortimer while you determine how to develop personas to reach your ideal audience, and review how to build a website with buyer’s journeys in mind. Hear real life examples from American Family Insurance’s content audit while being let in on the secret of how to turn around failing content.

[/three_fourth_last] [one_fourth] Baruch Toledano Conductor at C3 2015
Conductor Logo
[/one_fourth] [three_fourth_last]

Product Sneak Peek

Baruch Toledano – VP Product, Conductor

Join the Conductor Product team for a behind the scenes glimpse of our latest Searchlight release. VP of Product Baruch Toledano will highlight how you can take advantage of Searchlight’s competitive insights and powerful integrations into key pillars of your marketing stack to learn more about what matters to your audience. Share your ideas about features that matter to you in an interactive Q&A session with the team behind the platform.

[/three_fourth_last]

4:30PM General Session Keynote

[one_fourth] Google Logo
Pinterest Logo
Microsoft Logo
Facebook Logo
[/one_fourth] [three_fourth_last]

The Fab Four: Google, Pinterest, Microsoft, and Facebook

Google, Pinterest, Microsoft, and Facebook generate almost a billion visits every single day in the US alone. Join this panel discussion to hear directly from the sources on where they believe the future of earned and online marketing is going, and how marketers can best evolve, compete, and reach the broadest possible audience.

[/three_fourth_last]

Back to Homepage

Stay connected with everything C3.....leave us your email and we'll keep you posted on key additions.

loading