Get all of the insights from C3 2022, Conductor’s annual organic marketing conference, by watching the experience on-demand.

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The Fundamentals of C3


At C3, we provide the missing pieces you need to solve the organic marketing puzzle. Watch this year’s conference to learn how these pieces come together through the alignment of your SEO, content, web, and digital teams.

By focusing on the missing pieces holding back your marketing strategy, C3 2022 showed you how they come together to help you rise in the ranks, win at search, and elevate your entire digital marketing strategy. Improve your brand’s visibility and enhance your campaigns with a holistic organic marketing strategy informed by the exclusive insights from today’s top marketers.


We brought together the top experts in the digital marketing industry to share their search successes, and you can watch all of their sessions on-demand.

C3 Headshots Carla Pineyro Sublett
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Carla Piñeyro Sublett

Former CMO and SVP, IBM

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SJ Yun

Senior Director of Digital Marketing, Daniel Gale Sotheby's International Realty

C3 Headshots Amy Kolzow (1)
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Amy Kolzow

Vice President of Global Digital Marketing, Wolters Kluwer

C3 Headshots Jenn VandeZande

Jennifer VandeZande

Editor in Chief, SAP

C3 Headshots Kathryn Parsons

Kathryn Parsons

Chief Digital Operations Officer, MACH9

C3 Headshots Pati Atrian
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Patricia Atrian

Sr. Director of SEO, Live Nation Entertainment

C3 Headshots Matt O’Such
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Matt O'Such

Vice President of Search Engine Optimization, Getty Images & iStockPhoto

C3 Headshots Andy Weissberg
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Andy Weissberg

Leader, Digital Brand and Discoverability, Taylor & Francis

C3 Headshots Chris Carlisle
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Chris Carlisle

SVP of Global Marketing, Braunability

C3 Headshots Lou Cohen
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Lou Cohen

Director of Digital Marketing & Demand Generation, Ernst & Young LLP

C3 Headshots Farra Kober
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Farra Kober

Sr. Director of Global Content, WeWork

C3 Headshots Eric Farkas
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Eric Farkas

Sr. Director of Digital Marketing, WeWork

C3 Headshots Gaby Florance
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Gaby Florance

SEO Lead, Newell Brands

C3 Headshots Mike Nelson
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Mike Nelson

Senior Manager of SEO, Pegasystems

C3 Headshots Mike Cooke
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Mike Cooke

Digital Lead - SEO, Franklin Templeton

C3 Headshots Nina Carlson
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Nina Carlson

Online Marketing & Analytics Manager, Emerson

C3 Headshots Dawn Nuccio
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Dawn Nuccio

Senior Manager of Digital Content, e.l.f.

C3 Headshots Christine Bronzo
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Christine Bronzo

Senior Marketing Manager - SEO, Fossil

C3 Headshots Brian McDowell
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Brian McDowell

Senior Director of Growth Marketing, Credit Karma

C3 Headshots Heather Collins
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Heather Collins

Director, Head of US Brand Marketing, RBC Capital Markets

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Wayne Cichanski

Vice President, Search & Site Experience, iQuanti

Seth Besmertnik
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Seth Besmertnik

CEO and Co-Founder, Conductor

C3 Headshots Selina
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Selina Eizik

Chief Operating Officer and Chief Customer Officer, Conductor

Wei Zheng
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Wei Zheng

Chief Product Officer, Conductor

Pat Reinhart
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Pat Reinhart

VP of Customer Success, Conductor

Lindsay Hagan
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Lindsay Hagan

VP of Marketing, Conductor

C3 Headshots Michael Rubino
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Michael Rubino

Director of Product Management, Conductor

C3 Headshots Amy Yang
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Amy Yang

Product Manager - Core Platform, Conductor

C3 Headshots Stephan Bajaio
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Stephan Bajaio

Innovation Consultant

2022 Agenda

Every session. Every Q&A.

Watch C3 2022 On-Demand

    9:00am ET

    Main Stage

    C3 2022 Keynote I Organic Marketing: A Force of Nature

    9:40am ET


    Conductor Product Keynote: Step Into the Future of Search

    10:15am ET

    Digital Marketing Strategies

    Rev Up Your Revenue With a Demand En-Gen Fueled by Organic

    10:15am ET

    SEO and Content Marketing

    The Power of Real-Time Technical SEO for Your Site’s Health (and Bottom Line)

    11:15am ET

    Digital Marketing Strategies

    How Customer Behavior Can Help Jump Start Your Digital Transformation

    11:15am ET

    SEO and Content Marketing

    Tips & Tricks

    1:15pm ET

    Digital Marketing Strategies

    Building the Right MarTech Stack to Stay Ahead of the Pack

    1:15pm ET

    SEO and Content Marketing

    You’re Hired: How to Land the SEO Job of Your Dreams

    2:15pm ET

    Digital Marketing Strategies

    Financial Service Strategies You Can Bank On

    2:15pm ET

    SEO and Content Marketing

    Level-Up Your Approach: Winning Enterprise SEO Strategies for B2B Brands

    3:15pm ET

    Digital Marketing Strategies

    Why and How Brands Builds Their Marketing Strategy Around Customer-First Content

    3:15pm ET

    SEO and Content Marketing

    Play Your Carts Right: Retail Strategies to Drive Conversions

    4:00pm ET


    2022 Searchie Awards

    4:30pm ET


    A Conversation with Carla Piñeyro Sublett


It’s not always about the individual pieces, but how they work together. After sessions, choose from an array of events that’ll keep the knowledge flowing in an interactive way.


Get Conductor certified! Whether you’re trying for All Star, MVP, or Legend, we’ve got you covered with our Conductor certifications. Sign up for certification when you register for the event.

Innovation Lab

Stop by our Innovation Lab for a sneak peek at Conductor’s newest product updates and score a free organic marketing consultation.

Partner Ecosystem

Conductor partners with the most innovative organic marketing solutions in the industry - and they’ll all be in C3’s Partner Ecosystem to share their insights and expertise.


The annual Searchie Awards celebrate outstanding leaders for their great achievements and innovation in organic marketing. Submit your nominations today!

Nominate Now

Game over. You won. After your sessions end, relax, recharge, and network with entertainment, food, and drinks.

Past Events

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