C3 2022 The Agenda

Watch On-Demand
C3 Headshots Carla Pineyro Sublett

Former CMO and SVP, IBM

Featured Speaker

CARLA PIÑEYRO SUBLETT

IBM Logo

Wednesday, May 11th

Main Stage

9:00 - 9:40am ET

C3 2022 Keynote I Organic Marketing: A Force of Nature

Seth Besmertnik
Seth Besmertnik CEO and Co-Founder, Conductor

Conductor CEO Seth Besmertnik discusses the force of nature that is organic marketing and how it’s the answer to what people are looking for: information, inspiration, and solutions. It’s more than just SEO and content; it’s a revolution. Watch C3 2022 Keynote and see for yourself why the future of successful companies from every background will rely on organic marketing for success.

MAIN STAGE

9:40 - 10:00am ET

Conductor Product Keynote: Step Into the Future of Search

Wei Zheng
Wei Zheng Chief Product Officer, Conductor
C3 Headshots Michael Rubino
Michael Rubino Director of Product Management, Conductor
C3 Headshots Amy Yang
Amy Yang Product Manager - Core Platform, Conductor
Track 1

Digital Marketing Strategies

10:15am - 11:00am ET

Rev Up Your Revenue With a Demand En-Gen Fueled by Organic

C3 Headshots Lou Cohen
Lou Cohen Director of Digital Marketing & DemandGen, Ernst & Young LLP
C3 Headshots Stephan Bajaio
Stephan Bajaio Innovation Consultant

Lou Cohen, Director of Digital Marketing & DemandGen at E&Y, and Stephan Bajaio, Innovation Consultant, shared a rundown on building the most efficient—and high performing—demand gen engine. Watch now to unveil the paid and organic channel mix you need to fuel it and help you make a (winning) case for an increased annual budget come 2023.

Track 2

SEO and Content Marketing

10:15am - 11:00am ET

The Power of Real-Time Technical SEO for Your Site’s Health (and Bottom Line)

C3 Headshots Matt O’Such
Matt O'Such VP of SEO, Getty Images & iStockPhoto
C3 Headshots Steven Van Vessum
Steven van Vessum VP of Community, ContentKing

Steven van Vessum, VP of Community at Conductor, and Matt O’Such, Vice President of SEO at Getty Images & iStock, shared all things technical SEO around the new power metric: real-time website monitoring. Watch on-demand to cut through cluttered code and learn how to resolve fixes fast—before they impact your bottom line.

Track 1

Digital Marketing Strategies

11:15am - 12:00pm ET

How Customer Behavior Can Help Jump Start Your Digital Transformation

C3 Headshots Michael Bruh
Michael Bruh VP, Head of Account Success
C3 Headshots Eric Farkas
Eric Farkas Sr. Director of Digital Marketing, WeWork
C3 Headshots Farra Kober
Farra Kober Sr. Director of Global Content, WeWork

This intimate fireside chat unpacked effective strategies for driving results in the new digital-first landscape. Watch on-demand to gain the expertise you need to fuel your (fully digital) inbound funnel.

Track 2

SEO and Content Marketing

11:15am - 12:00pm ET

Tips & Tricks

Pat Reinhart
Pat Reinhart VP of Customer Success, Conductor
C3 Headshots Stephan Bajaio
Stephan Bajaio Innovation Consultant
C3 Headshots Katie Greenwood
Katie Greenwood SEO Strategy Director, Conductor

Watch a C3 favorite that includes actionable tips and tricks to improve your site health and help you get found on the SERP. Tips & Tricks is hosted by our in-house SEO expert and VP of Customer Success Pat Reinhart.

Track 1

Digital Marketing Strategies

1:00pm - 1:45pm ET

Building the Right MarTech Stack to Stay Ahead of the Pack

C3 Headshots SJ Yun
SJ Yun Director of Digital Strategy, Daniel Gale Sotheby's
C3 Headshots Chris Carlisle
Chris Carlisle SVP of Global Marketing, Braunability
C3 Headshots Andy Weissberg
Andy Weissberg Leader of Digital Brand and Discoverability, Taylor & Francis
Lindsay Hagan
Lindsay Hagan VP of Marketing, Conductor

Say goodbye to your siloed MarTech stack and hello to integrated data with the actionable tips provided on-demand by our panel of leaders with decades of experience in building fully realized tech stacks.

Track 2

SEO and Content Marketing

1:00pm - 1:45pm ET

You’re Hired: How to Land the SEO Job of Your Dreams

C3 Headshots Kathryn Parsons
Kathryn Parsons Chief Digital Operations Officer, MACH9

Today, the job seeker has all the power. Learn how to use it to land the SEO job of your dreams with actionable tips from Kathryn Parsons, Chief Digital Officer at MACH9. With over 20+ years of experience in the industry, Kathryn provided insider insights on how the SEO hiring landscape has changed, how to tailor your interview based on the interviewer, the top questions to ask to avoid toxic companies, and more.

Track 1

Digital Marketing Strategies

2:00pm - 2:45pm ET

Financial Service Strategies You Can Bank On

C3 Headshots Brian McDowell
Brian McDowell Senior Director of Growth Marketing, Credit Karma
C3 Headshots Mike Cooke
Mike Cooke Digital Lead - SEO, Franklin Templeton
C3 Headshots Heather Collins
Heather Collins Director, Head of US Brand Marketing, RBC Capital Markets
C3 Headshots Wayne
Wayne Cichanski Vice President, Search & Site Experience, iQuanti

You can’t buy your customers’ love, but you can bank on these financial service strategies to get them in the (digital) door. Watch on-demand to hear from marketing all-stars on which trends are here to stay and which ones won’t make it back from the moon (looking at you, GameStop).

Track 2

SEO and Content Marketing

2:00pm - 2:45pm ET

Level-Up Your Approach: Winning Enterprise SEO Strategies for B2B Brands

C3 Headshots Mike Nelson
Mike Nelson Senior Manager of SEO, Pegasystems
C3 Headshots Caitlin Rashbaum
Caitlin Rashbaum Director of Customer Success, Conductor
C3 Headshots Nina Carlson
Nina Carlson Online Marketing & Analytics Manager, Emerson

It’s never too late to level up your B2B marketing strategy and make organic a reliable driver of higher quality leads. Watch this session to hear from search industry leaders on the latest B2B organic marketing strategies they saw the most success from (and how they increased quality MQLs).

Track 1

Digital Marketing Strategies

3:00pm - 3:45pm ET

Why and How Brands Builds Their Marketing Strategy Around Customer-First Content

C3 Headshots Amy Kolzow (1)
Amy Kolzow Vice President of Global Digital Marketing, Wolters Kluwer
C3 Headshots Jenn VandeZande
Jennifer VandeZande Editor in Chief, SAP
C3 Headshots Pati Atrian
Patricia Atrian Sr. Director of SEO, Live Nation Entertainment
C3 Headshots Selina
Selina Eizik Chief Operating Officer and Chief Customer Officer, Conductor

Customer-First Approach + Value-Driven Content = The Foundation for a Scalable Marketing Strategy. There’s a reason it’s a proven formula for success. Watch this session on-demand to learn why and what you need to do to implement it across your organization for increased ROI.

Track 2

SEO and Content Marketing

3:00pm - 3:45pm ET

Play Your Carts Right: Retail Strategies to Drive Conversions

C3 Headshots Gaby Florance
Gaby Florance SEO Lead, Newell Brands
C3 Headshots Katie Greenwood
Katie Greenwood SEO Strategy Director, Conductor
C3 Headshots Dawn Nuccio
Dawn Nuccio Senior Manager, Digital Content, e.l.f.
C3 Headshots Christine Bronzo
Christine Bronzo Senior Marketing Manager - SEO, Fossil

Our Retail Panel talked all things clicks, shopping carts, and conversions. Watch on-demand to gain innovative marketing strategies to help you outperform your competitors and drive the conversion rates you only dreamed of. 

MAIN STAGE

3:45pm - 4:15pm ET

2022 Searchie Awards

Pat Reinhart
Pat Reinhart VP of Customer Success, Conductor
C3 Headshots Chase Kreuter
Chase Kreuter Sr. Regional Director, Conductor

The annual Conductor Searchie Awards are a time when outstanding marketers are recognized for their great achievements and innovation in organic marketing. At C3 2022, we awarded and celebrated all of the 2022 winners.

MAIN STAGE

4:15pm - 5:00pm ET

A Conversation with Carla Piñeyro Sublett

C3 Headshots Carla Pineyro Sublett
Carla Piñeyro Sublett Former CMO and SVP, IBM

Carla Piñeyro Sublett, Former CMO of IBM and newest Board member at Conductor, shares her insights into what’s to come—for both Conductor and the organic marketing industry.

After Party

5:30pm - 8:30pm ET

Relax, Recharge, and Network at the 48 Lounge

The Speakers

Seth Besmertnik
Conductor Logo Blk

Seth Besmertnik

CEO and Co-Founder, Conductor

Wei Zheng
Conductor Logo Blk

Wei Zheng

Chief Product Officer, Conductor

AJ Keiffer
Conductor Logo Blk

AJ Kieffer

Director of Product Marketing, Conductor

Lindsay Hagan
Conductor Logo Blk

Lindsay Hagan

VP of Marketing, Conductor

Pat Reinhart
Conductor Logo Blk

Pat Reinhart

VP of Customer Success, Conductor

C3 Headshots Amy Kolzow (1)
WK S 01 Pos RGB Color

Amy Kolzow

Vice President of Global Digital Marketing, Wolters Kluwer

C3 Headshots Brian McDowell
Ck Logo Black

Brian McDowell

Senior Director of Growth Marketing, Credit Karma

C3 Headshots Carla Pineyro Sublett
IBM Logo Design 1972 Present

Carla Piñeyro Sublett

Former CMO and SVP, IBM

C3 Headshots Chris Carlisle
BraunAbility SPOT

Chris Carlisle

SVP of Global Marketing, Braunability

C3 Headshots Dan Patmore
Sainsburys Logo

Dan Patmore

Senior Group and SEO UGC Manager, Sainsbury's

C3 Headshots Gaby Florance
1200px Newell Brands Logo.svg

Gaby Florance

SEO Lead, Newell Brands

C3 Headshots Jenn VandeZande
SAP

Jennifer VandeZande

Editor in Chief, SAP

C3 Headshots Matt O’Such
Getty Istock Logo Getty Images Transparent

Matt O'Such

VP of SEO, Getty Images & iStockPhoto

C3 Headshots Lou Cohen
20170526 EY Digital Brand

Lou Cohen

Director of Digital Marketing & DemandGen, Ernst & Young LLP

C3 Headshots Mike Nelson
Pega Logo Horizontal Positive Rgb

Mike Nelson

Senior Manager of SEO, Pegasystems

C3 Headshots Selina
Conductor Logo Blk

Selina Eizik

Chief Operating Officer and Chief Customer Officer, Conductor

C3 Headshots SJ Yun
DGSIR Horizontal Black

SJ Yun

Director of Digital Strategy, Daniel Gale Sotheby's

C3 Headshots Andy Weissberg
T&F Group Logo Blue

Andy Weissberg

Leader of Digital Brand and Discoverability, Taylor & Francis

C3 Headshots Caitlin Rashbaum
Conductor Logo Blk

Caitlin Rashbaum

Director of Customer Success, Conductor

C3 Headshots Chase Kreuter
Conductor Logo Blk

Chase Kreuter

Sr. Regional Director, Conductor

C3 Headshots Christine Bronzo
FG Logo Knockout Black

Christine Bronzo

Senior Marketing Manager - SEO, Fossil

C3 Headshots Dawn Nuccio
Icon Logo Elf Comsetics@2x

Dawn Nuccio

Senior Manager, Digital Content, e.l.f.

C3 Headshots Eric Farkas
WeWork Logo.wine

Eric Farkas

Sr. Director of Digital Marketing, WeWork

C3 Headshots Farra Kober
WeWork Logo.wine

Farra Kober

Sr. Director of Global Content, WeWork

C3 Headshots Heather Collins
RBC Capital Markets

Heather Collins

Director, Head of US Brand Marketing, RBC Capital Markets

C3 Headshots Kathryn Parsons
Image007

Kathryn Parsons

Chief Digital Operations Officer, MACH9

C3 Headshots Katie Greenwood
Conductor Logo Blk

Katie Greenwood

SEO Strategy Director, Conductor

C3 Headshots Kristen Modesto
Image002

Kristen Modesto

Director of Global Digital Marketing, Mandiant

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