C3 2022 The AgendaWatch On-Demand
Former CMO and SVP, IBM
CARLA PIÑEYRO SUBLETT
Wednesday, May 11th
Main Stage9:00 - 9:40am ET
C3 2022 Keynote I Organic Marketing: A Force of Nature
Conductor CEO Seth Besmertnik discusses the force of nature that is organic marketing and how it’s the answer to what people are looking for: information, inspiration, and solutions. It’s more than just SEO and content; it’s a revolution. Watch C3 2022 Keynote and see for yourself why the future of successful companies from every background will rely on organic marketing for success.
MAIN STAGE9:40 - 10:00am ET
Conductor Product Keynote: Step Into the Future of Search
Digital Marketing Strategies10:15am - 11:00am ET
Rev Up Your Revenue With a Demand En-Gen Fueled by Organic
Lou Cohen, Director of Digital Marketing & DemandGen at E&Y, and Stephan Bajaio, Innovation Consultant, shared a rundown on building the most efficient—and high performing—demand gen engine. Watch now to unveil the paid and organic channel mix you need to fuel it and help you make a (winning) case for an increased annual budget come 2023.
SEO and Content Marketing10:15am - 11:00am ET
The Power of Real-Time Technical SEO for Your Site’s Health (and Bottom Line)
Steven van Vessum, VP of Community at Conductor, and Matt O’Such, Vice President of SEO at Getty Images & iStock, shared all things technical SEO around the new power metric: real-time website monitoring. Watch on-demand to cut through cluttered code and learn how to resolve fixes fast—before they impact your bottom line.
Digital Marketing Strategies11:15am - 12:00pm ET
How Customer Behavior Can Help Jump Start Your Digital Transformation
This intimate fireside chat unpacked effective strategies for driving results in the new digital-first landscape. Watch on-demand to gain the expertise you need to fuel your (fully digital) inbound funnel.
SEO and Content Marketing11:15am - 12:00pm ET
Tips & Tricks
Watch a C3 favorite that includes actionable tips and tricks to improve your site health and help you get found on the SERP. Tips & Tricks is hosted by our in-house SEO expert and VP of Customer Success Pat Reinhart.
Digital Marketing Strategies1:00pm - 1:45pm ET
Building the Right MarTech Stack to Stay Ahead of the Pack
Say goodbye to your siloed MarTech stack and hello to integrated data with the actionable tips provided on-demand by our panel of leaders with decades of experience in building fully realized tech stacks.
SEO and Content Marketing1:00pm - 1:45pm ET
You’re Hired: How to Land the SEO Job of Your Dreams
Today, the job seeker has all the power. Learn how to use it to land the SEO job of your dreams with actionable tips from Kathryn Parsons, Chief Digital Officer at MACH9. With over 20+ years of experience in the industry, Kathryn provided insider insights on how the SEO hiring landscape has changed, how to tailor your interview based on the interviewer, the top questions to ask to avoid toxic companies, and more.
Digital Marketing Strategies2:00pm - 2:45pm ET
Financial Service Strategies You Can Bank On
You can’t buy your customers’ love, but you can bank on these financial service strategies to get them in the (digital) door. Watch on-demand to hear from marketing all-stars on which trends are here to stay and which ones won’t make it back from the moon (looking at you, GameStop).
SEO and Content Marketing2:00pm - 2:45pm ET
Level-Up Your Approach: Winning Enterprise SEO Strategies for B2B Brands
It’s never too late to level up your B2B marketing strategy and make organic a reliable driver of higher quality leads. Watch this session to hear from search industry leaders on the latest B2B organic marketing strategies they saw the most success from (and how they increased quality MQLs).
Digital Marketing Strategies3:00pm - 3:45pm ET
Why and How Brands Builds Their Marketing Strategy Around Customer-First Content
Customer-First Approach + Value-Driven Content = The Foundation for a Scalable Marketing Strategy. There’s a reason it’s a proven formula for success. Watch this session on-demand to learn why and what you need to do to implement it across your organization for increased ROI.
SEO and Content Marketing3:00pm - 3:45pm ET
Play Your Carts Right: Retail Strategies to Drive Conversions
Our Retail Panel talked all things clicks, shopping carts, and conversions. Watch on-demand to gain innovative marketing strategies to help you outperform your competitors and drive the conversion rates you only dreamed of.
MAIN STAGE3:45pm - 4:15pm ET
2022 Searchie Awards
The annual Conductor Searchie Awards are a time when outstanding marketers are recognized for their great achievements and innovation in organic marketing. At C3 2022, we awarded and celebrated all of the 2022 winners.
MAIN STAGE4:15pm - 5:00pm ET
A Conversation with Carla Piñeyro Sublett
Carla Piñeyro Sublett, Former CMO of IBM and newest Board member at Conductor, shares her insights into what’s to come—for both Conductor and the organic marketing industry.
After Party5:30pm - 8:30pm ET
Relax, Recharge, and Network at the 48 Lounge
CEO and Co-Founder, Conductor
Chief Product Officer, Conductor
Director of Product Marketing, Conductor
VP of Marketing, Conductor
VP of Customer Success, Conductor
Vice President of Global Digital Marketing, Wolters Kluwer
Senior Director of Growth Marketing, Credit Karma
Carla Piñeyro Sublett
Former CMO and SVP, IBM
SVP of Global Marketing, Braunability
Senior Group and SEO UGC Manager, Sainsbury's
SEO Lead, Newell Brands
Editor in Chief, SAP
VP of SEO, Getty Images & iStockPhoto
Director of Digital Marketing & DemandGen, Ernst & Young LLP
Senior Manager of SEO, Pegasystems
Chief Operating Officer and Chief Customer Officer, Conductor
Director of Digital Strategy, Daniel Gale Sotheby's
Leader of Digital Brand and Discoverability, Taylor & Francis
Director of Customer Success, Conductor
Sr. Regional Director, Conductor
Senior Marketing Manager - SEO, Fossil
Senior Manager, Digital Content, e.l.f.
Sr. Director of Digital Marketing, WeWork
Sr. Director of Global Content, WeWork
Director, Head of US Brand Marketing, RBC Capital Markets
Chief Digital Operations Officer, MACH9
SEO Strategy Director, Conductor
Director of Global Digital Marketing, Mandiant