Influence, Not Influencers

keynote leadership
When: 8 May, 2019
Duration: 40 mins
Rand Fishkin, SparkToro


Rand Fishkin, Founder, SparkToro

The field of influencer marketing in the last five years has taken an unwise turn toward a narrow definition of “influencers,” that harms the potential of this powerful strategy. In this presentation, Rand will show the dangers of leaning exclusively on heavily-followed individuals, and offer a broader, more impactful, higher ROI path to reach the *right* customers, in the *right* places. Get ready to have myths dismantled and add new tactics to your toolbox.

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