Influence, Not Influencers

keynote leadership
When: 8 May, 2019
Duration: 40 mins
Rand Fishkin, SparkToro


Rand Fishkin, Founder, SparkToro

The field of influencer marketing in the last five years has taken an unwise turn toward a narrow definition of “influencers,” that harms the potential of this powerful strategy. In this presentation, Rand will show the dangers of leaning exclusively on heavily-followed individuals, and offer a broader, more impactful, higher ROI path to reach the *right* customers, in the *right* places. Get ready to have myths dismantled and add new tactics to your toolbox.

Join this, and other great sessions at C3 2019!
register view agenda

Stay connected with everything C3.....leave us your email and we'll keep you posted on key additions.