Lunch & Learn: BINGO! How to Build a Winning SEO Program

When: 8 May, 2019
Duration: 40 mins - 1:00PM start
Kerry Curran, Catalyst


What’s the secret to a well-oiled (and insanely successful) SEO program? Join Catalyst’s Managing Partner of Marketing Integration, Kerry Curran, to find out. Kerry will discuss how to position your SEO program for long term success and returns. You’ll learn how to integrate strategy, innovation, and data to create a SEO program that drives brand discovery and fuels business results. You’ll discover how to:

  • Assemble a SEO team with the right skills and expertise to complete technical and content related SEO initiatives
  • Integrate SEO with other marketing channels
  • Create innovative content strategies that engage your consumer and build your brand
  • Educate marketing executives and IT counterparts on the value of SEO to secure increased buy-in and investment
  • Leverage advanced analytics to uncover key insights and create effective measurement strategies
  • Prioritize technical SEO as part of your holistic SEO program

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