Crispin SheridanVP, Digital & Social Optimization SAP
Crispin Sheridan is Vice President, Digital & Social Optimization SAP. As part of Experiential Marketing & Special Programs, he established and leads SAP’s search marketing and attribution practices. Crispin is responsible for Search Engine Optimization across 70+ country sites, which are run under a hybrid in-house and agency model. Crispin is also responsible for Cross Channel Digital Attribution. Past incubation projects have included mobile optimized sites, web analytics and the SAP.com Test Lab.
A frequent guest speaker at conferences, including ClickZ Live (formerly SES) – New York, San Francisco, Toronto, London, Delhi, Shanghai, Jakarta, and Hong Kong, Crispin has also been a guest speaker at the e-Metrics Summits and ad:Tech, and is a past member of Google’s B2B Technology Council. You can follow him on Twitter at @crispinsheridan.
Patrick Campolo, Ancestry |
Patrick CampoloDirector, SEO Ancestry
Miranda Gahrmann, Randstad
Miranda GahrmannGlobal SEO Manager Randstad
Moderated by Holland Dauterive, Conductor
Our panel of marketing and business leaders will take the mystery out of the money question and share their own methods for calculating the value of SEO and content.