Trick Shots vs. Epic Fails: Building a Team Culture Around SEO

content leadership seo
When: 8 May, 2019
Duration: 35 mins
Matt Bailey, Johns Hopkins Medicine |
Aaron Watkins, Johns Hopkins Medicine


Good medicine (and business) starts with good data. But how do we help our teams make data-driven decisions as a rule? Learn how leading light Johns Hopkins Medicine built a culture around SEO, what was a huge success, and what fell flat on its face as they transformed decision-making within the institution and web team.

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