Pat ReinhartSr. Director, Digital Strategies Conductor
Kristen King, Shoe Carnival
Kristen KingMarketing Specialist, Search and Display Shoe Carnival
Kristen ES King is a Marketing Specialist at Shoe Carnival, with a passion for search marketing. She believes SEO provides a unique opportunity within digital marketing to provide potential customers with the information they want and need, at the exact moment they need it.
Kristen leveraged her SEO knowledge and partnerships in 2018 to increase online organic search traffic by 20% and catapult search rankings on high-volume terms vital to the Shoe Carnival business.
Moderated by Pat Reinhart, Conductor
What’s so special about ecommerce and retail SEO? How does the buyer’s journey change? What is ROBO, and how does it affect content strategy? Raise a glass or cup with our panelists and find out.