The Human Side of ROI: CX on a Global Scale

content leadership
When: 7 May, 2019
Duration: 35 mins
Speakers:
Murilo de Favari, Omega Engineering

Description:

Murilo de Favari, Digital Marketing Director, Omega Engineering
No matter what you sell, customer experience is the product. We’ll show you how to align resources, budgets, and processes to focus marketing goals more on the people. At Omega, we set
goals valuable to both our organization and our customers, measuring results with granularity that actually excites our Analytics teams. It’s not easy, but it is extremely rewarding.

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