Carolyn Tisch Blodgett leads Brand Marketing for Peloton, where she is responsible for Brand Strategy, Consumer Insights, Integrated Marketing, PR and Marketing Creative. Carolyn began her career in digital marketing at Digitas and then spent several years at PepsiCo, managing the Mountain Dew commercial business and leading the successful launch of Mountain Dew Kickstart. She previously consulted for the New York Football Giants, developing a Strategy & Analytics platform recommendation and comprehensive fan strategy. She holds a BA from Yale University Magna Cum Laude and an MBA from Harvard Business School, with honors. She lives on the Upper West Side with her husband Will and daughter Penelope.