As Senior Director, Content Marketing at Aetna, Catherine McManus leads Aetna’s enterprise brand content strategy, overseeing content development and amplification across paid, owned and earned channels. Prior to Aetna, Catherine served as SVP, Global Content and Social for Citi, where she led content marketing strategy for Citi’s Global Consumer Bank division, developing a unified vision, framework and voice for the development and amplification of Citi’s branded content worldwide. While at Citi, Catherine also served as CMO of Women & Co., Citi’s online personal finance resource for women; and led the content marketing strategy for Citi’s award-winning Connect: Professional Women’s Network, which became the largest, fastest growing and most engaged community of women on LinkedIn.
Prior to joining Citi in 2012, Catherine held various communications roles at The Parenting Group, publisher of Parenting magazine and Parenting.com, where she oversaw the group’s national PR and brand communication strategy. During her nine years at Parenting, she spearheaded the launch of several multi-media editorial partnerships with major news outlets like NBC News and Good Morning America, and a wide variety of cause-related marketing campaigns with partners ranging from the National PTA to the NBA. In 2010, she launched the Mom Congress on Education and Learning, a campaign to connect and celebrate parent education advocates that was recognized by The White House as a 2012 “Champion of Change.” While serving as spokesperson for Parenting, she appeared on NBC’s TODAY and was a frequent speaker at industry and media events.
Catherine began her career at Southard Communications, a PR firm in New York City specializing in consumer product publicity. She is a native New Yorker, a graduate of Fordham University, and currently lives in Manhattan with her husband and their two children.