Chris YeichSr. Director, Content Marketing & Editorial Strategy,
Dun & Bradstreet

    Chris is Senior Director of Content Marketing and Editorial Strategy for Dun & Bradstreet. He previously served as Group Creative Director and Senior Editorial Director for content marketing agency Pace Communications, Director of Strategic Content for Geeknet Media/Slashdot, and Editor in Chief of Strategic Content for Ziff Davis Enterprise. In addition to running his own content marketing consultancy ContentWorks, Chris also served as Director of Content Strategy for demand-generation marketing services agency Bulldog Solutions, and Industry Director of Graphic Communications for marketing public relations agency ABI.

    Chris has developed and produced content marketing programs for companies such as Agfa, AMD, AT&T, CA, CDW, Cisco, Dell, Georgia-Pacific, Heidelberg, HP, Humana, IBM, Intel, International Paper, McAfee, Microsoft, Motorola, Oracle, Plantronics, RIM, SAP, Strayer University, Sun Chemical, Sun Microsystems, Symantec, VeriSign, and Xerox. With almost 30 years of editorial and content marketing experience, the first half of Chris’ career was as a B2B journalist, working for a variety of publications produced by Cahners Business Information, Chilton Publishing Company, and Reed Elsevier.

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