Christoph C. Cemper started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software, he developed the first internal tools in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product with four tools. Thanks to ongoing development, LinkResearchTools now provides 26 tools with ever growing power, and functionality adapted to market requirements and Google changes.
When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox®, a software built for finding links that pose a risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links.
In 2015, Christoph launched Impactana®, a unique “Content Marketing Intelligence” technology that helps marketing professionals find content ideas that make an impact.