Crispin SheridanVP, Digital & Social Optimization,

    Crispin Sheridan is Vice President, Digital & Social Optimization SAP. As part of  Experiential Marketing & Special Programs, he established and leads SAP’s search marketing and attribution practices. Crispin is responsible for Search Engine Optimization across 70+ country sites, which are run under a hybrid in-house and agency model.  Crispin is also responsible for Cross Channel Digital Attribution.  Past incubation projects have included mobile optimized sites, web analytics and the Test Lab.

    A frequent guest speaker at conferences, including ClickZ Live (formerly SES) – New York, San Francisco, Toronto, London, Delhi, Shanghai, Jakarta, and Hong Kong, Crispin has also been a guest speaker at the e-Metrics Summits and ad:Tech, and is a past member of Google’s B2B Technology Council. You can follow him on Twitter at @crispinsheridan.

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