Crispin Sheridan is Vice President, Digital & Social Optimization SAP. As part of Experiential Marketing & Special Programs, he established and leads SAP’s search marketing and attribution practices. Crispin is responsible for Search Engine Optimization across 70+ country sites, which are run under a hybrid in-house and agency model. Crispin is also responsible for Cross Channel Digital Attribution. Past incubation projects have included mobile optimized sites, web analytics and the SAP.com Test Lab.
A frequent guest speaker at conferences, including ClickZ Live (formerly SES) – New York, San Francisco, Toronto, London, Delhi, Shanghai, Jakarta, and Hong Kong, Crispin has also been a guest speaker at the e-Metrics Summits and ad:Tech, and is a past member of Google’s B2B Technology Council. You can follow him on Twitter at @crispinsheridan.