James fell in love with SEO in 2008 and never looked back. SEO provided him a platform to work with global brands within Travel, Wealth Management, Insurance and Specialty Retail. Such brands include United Airlines, Kimpton Hotels, TIAA, and American Eagle Outfitters. After working with multiple brands of differing sizes, organizational structures and within different industries, one truth persisted: The organization will never do it unless they understand the benefit. This truth drives his passion to “unite the clans” and saturate organizational decision making with learnings from SEO research. SEOs are naturally predisposed to look at all of the inputs and James feels strongly that this perspective must be brought to the masses.