Joanna Lord is Chief Marketing Officer of ClassPass, a monthly membership that empowers consumers to discover new and exciting fitness studios in over 39 cities worldwide. Prior to that, Lord spent the last decade as a marketing executive building well-known consumer and B2B brands, such as Porch, BigDoor and Moz (previously SEOmoz). She¹s an expert in brand marketing, acquisition models, engagement tactics, and retention marketing that drive business growth.
Lord is a global keynote speaker on the future of digital marketing, a tech advisor, as well as a mentor to a variety of tech incubators including Techstars, UpGlobal and Startup Weekend. She is also a contributing author to Fortune, MarketingLand, SearchEngineLand, and Entrepreneur.com. Lord recently relocated to NYC from Seattle, WA where she taught Advanced Digital Marketing at the University of Washington and was recognized as a Seattle 40 Under 40.