Joanna LordCMO, ClassPass

    Joanna Lord is Chief Marketing Officer of ClassPass, a monthly membership that empowers consumers to discover new and exciting fitness studios in over 39 cities worldwide. Prior to that, Lord spent the last decade as a marketing executive building well-known consumer and B2B brands, such as Porch, BigDoor and Moz (previously SEOmoz). She¹s an expert in brand marketing, acquisition models, engagement tactics, and retention marketing that drive business growth.

    Lord is a global keynote speaker on the future of digital marketing,  a tech advisor, as well as a mentor to a variety of tech incubators including Techstars, UpGlobal and Startup Weekend.  She is also a contributing author to Fortune, MarketingLand, SearchEngineLand, and Lord recently relocated to NYC from Seattle, WA where she taught Advanced Digital Marketing at the University of Washington and was recognized as a Seattle 40 Under 40.

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