As the lead creative at GE, Andy is responsible for pushing one of the world’s most storied corporations to restlessly reinvent its world-famous brand.
Named as one of Advertising Age’s “Creativity 50” for 2014, Andy drives development of GE brand strategy, creative, experiential and media planning. He has overseen a diverse slate of projects, from Emmy-nominated campaigns such as “Childlike Imagination”, which envisioned GE through the eyes of a child, to “Terry Quattro,” an over-the-top infomercial featuring Jeff Goldblum that launched GE’s transformational connected light bulb. Andy has also been instrumental in shaping the narrative around the Industrial Internet, GE’s leading initiative to invent and connect the next industrial era.
Andy started his career at GE in 2010 as the Director of Creative Content for GE brand marketing before becoming Global Creative Director in 2012. He also heads GE’s Creative Lab, which leads breakthrough storytelling, global advertising and content creation. He joined GE after working at creative and advertising agencies including Margeotes|Fertitta+Partners, BBH and Wieden+Kennedy, where he ran Nike’s Brand Jordan.
Andy graduated from Lehigh University and currently lives in Weston, CT with his wife and two children.