Missi has over 15 years of passionate experience for all things SEO, search and data analytics execution. Prior to moving to Florida to join Starmark she served as the resident SEO and analytics expert for financial institutions M&T Bank and Wilmington Trust. There she was responsible for building and lead all SEO tactical and technical activities. She also built an organization-wide analytics program to track and report the online and offline activities while serving as the Search Marketing advisor on all digital campaigns. Missi is now Senior Marketing Manager at VKidz.