Sarah Dryden the SEO & Social Director at Path Interactive, and manages the organic search team’s strategic objectives and evolution of channel offerings. Sarah also oversees all strategic planning and execution for SEO and earned media accounts, and brings a highly integrated approach to managing a client’s web presence through site design & architecture, SEO, SEM, PR, and social media strategies. She also supports new business and corporate training program development along with the rest of Path’s management team.
A UC Berkeley graduate with degrees in Political Economy and Business Administration, Sarah brings a strong marketing and brand strategy sensibility to play on behalf of her SEO and social media clients. Prior to her work at Path Interactive, Sarah worked on digital growth strategies for major brands, startups, and non-profit organizations at agencies on both the East and West coasts and trained within a professional dance program at the nationally acclaimed Alvin Ailey American Dance Theater.
Sarah believes that businesses can stand out online with a deep understanding of the intent behind search behaviors, and sharing relevant solutions early and often in the Consumer Decision Journey. Her passion is helping clients identify those core needs and surface the right content, on the right medium, at the right moment with a killer content strategy.
Sarah’s favorite way to unwind is in her kitchen, making delicious eats for anyone willing to schlep out to Brooklyn on the weekends.