Thom Craver is a Senior SEO Analyst for CBS Interactive, managing all the CBS News properties, including 60 Minutes, Face the Nation and 48 Hours. A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. From system administration to coding to marketing to measurement, few have the full 360-degree view of modern day digital marketing.
In 1997, Thom started his first Web consultancy, New York Web Works, and never looked back. His career has included time at several renown digital marketing agencies and hundreds of consultancy clients both large and small in nearly every vertical.
Additionally, he has ghost written over a dozen technical training manuals, has written for several industry blogs and has been quoted by Gannett newspapers, the Wall Street Journal, and eWeek. Thom is a veteran of numerous digital marketing conference events and is a veteran of TEDx Flour City. He has taught digital business courses at Quinnipiac University, SUNY community colleges and the Saunders College of Business at Rochester Institute of Technology.