New York City


March 1-2, 2017

Days to Event

Transform Into a Customer-First Business

C3, brought to you by Conductor, is the premier marketing conference taking place in the heart of New York City. Join hundreds of global marketers from distinguished and emerging brands as they share stories, innovations, and insights around attracting customers and revenue through organic channels.

At C3, you’ll be able to choose the agenda track that matches your area of expertise:

Strategic SEO: You are responsible for SEO, rankings and optimizing site traffic
Content Marketing Intelligence You are accountable for content strategy, creation and implementation
Digital Marketing Leaders: You have overall responsibility for marketing results

“C3 was a light bulb moment for me. It changed my career. I walked away understanding how to create the right message for the right customer at the right time, and how to be quantifiably accountable for that.”
– AJ Mcdonald,

Real brands. Real stories. Real strategies.

40+ speakers from global and emerging brands will share their secrets to organic marketing success at C3 2017.

Stay tuned as we continue to add to our speaking panel.  Think you would be a good fit to speak at C3? Visit the speaker submission page for more information.

“I find C3 to be really unique in that there are so many different kinds of knowledgeable organic marketers here. Within the industry, if you are not on top of it and getting these great updates and pieces of advice then you are going to fall way behind.”
– Mike Tirone, R2Integrated

Learn, Collaborate, Share

Day 1: Wednesday, March 1

8:00 - 10:00Breakfast & Registration
8:15 - 9:15All Star Certification

Set yourself apart from the crowd by getting certified on the leading content intelligence platform. Current Conductor customers can raise their level of competence in Conductor Searchlight and learn how to help their team leverage all of the insights that Conductor has to offer.
• All-Star is the introductory level to Conductor Searchlight Certification.
• You must exceed 70% to pass the exam.
• You can take the exam as many times as you need to pass.
• You should be prepared for All-Star certification after finishing your Conductor Searchlight Training.

8:15 - 10:15Legend Certification

This session is open to Conductor customers who are All Star and MVP certified PRIOR to C3 2017.

This session is only offered once per year at C3 in New York City, making Legend Certification a rare and prestigious differentiator in this competitive industry.
The Legend Certification includes a written exam, a verbal portion with a Conductor Customer Success team member, and will test your critical think about Conductor Searchlight in different business scenarios.

9:15 - 10:15MVP Certification

Current Conductor customers can raise their level of competence in Conductor Searchlight and learn how to help their team leverage all of the insights that Conductor has to offer.

• The MVP level (level two) digs into the whys and hows of Conductor Searchlight - not just the whats.
• You must meet or exceed 80% to pass the exam.
• You can take the exam up to three times.
• You should be prepared for MVP certification after passing the All-Star exam and spending time on your own using Searchlight.
• Prerequisite: Must be All-Star certified.

10:30-11:30Opening Keynote
11:30-12:30Fireside Chat Keynote Panel

Linda Boff, CMO, GE
David Kidder, Creator & Author, The Startup Playbook

12:30 - 1:30Lunch
Strategic SEOContent Marketing IntelligenceDigital Marketing Leaders
1:30 - 2:10The Evolution of SEO: How to Become a Modern-Day SEO Master

Simon Heseltine, Global SEO Business Lead, Hewlett Packard Enterprise

Using Customer Intent to Drive Content Strategy and Create a Bigger ImpactNext-Generation Marketing: A Journey in Enterprise Digital Transformation

Jay Wightman, Head of Digital Experience, John Hancock

2:15 - 2:55Driving Organic Mobile Search Traffic: From AMPs to Apps and More

John Shehata, VP, SEO, Condé Nast

Creating an Authentic Customer Connection: Data-Driven Strategic Storytelling

Adam Singer, Analytics Advocate, Google

Data Diversification: How to Truly Diversify Data to add Value to Your Organization

Stephan Bajaio, VP of Professional Services, Conductor

2:55 - 3:15Coffee and Networking Break
3:15 - 3:55Rankbrain Uncovered and What it Really Means for its SEOsSmart Content Mapping to Capture High Quality CustomersStaying Ahead in the Age of Innovation and Constantly Changing Consumer Behavior
4:00 - 5:00Afternoon Keynote Panel
6:30 - 8:30Networking Party

Day 2: Thursday, March 2

9:00Breakfast & Registration
9:30 - 10:30Opening Keynote
Strategic SEOContent Marketing IntelligenceDigital Marketing Leaders
10:30-11:10Schema Tagging to Propel your Engagement Metrics Though the RoofHow to Use Search Data to Build Content that Drives Value at Scale

Grant Simmons, VP of Search Marketing,

Team Enablement for the Win: Beyond Traditional Roles
11:10-11:30Networking Coffee Break
11:30-12:10"Attendee Choice” SessionCutting Through the Content Clutter: Engaging Video Content Marketing Mobile Spotlight: What Should You be Tracking?
12:15 - 1:00Infusing SEO Insights into your Content and Product StrategyThe Changing Face of Marketing: Getting Inside a Millennial’s HeadThe Value of Content: Evaluating the Real ROI of Your Content
1:00 - 2:00Lunch
2:00 - 2:40Focus Local: Killer Targeting to Dominate Local Search The Marriage of Social and Content: Cross-Channel Optimization for the WinGetting the Most from Your Employees: How to Judge Your Team's Performance
2:45 - 3:25Mastering Advanced On-Page SEO Techniques When Content Goes Wrong: Recovering from a Content Disaster Documenting Your Content Lifecycle: Key Process Strategies for Implementation
3:25 – 3:40Coffee Break
4:20 - 5:15Closing Keynote

Who Attends,
and Why You Should Join Them



  • Get inspired with marketing best practices from leading global brands
  • Meet your organic goals by checking out success stories from your peers
  • Learn advanced techniques for mastering your organic strategies


  • Be inspired by innovative content campaigns to drive engagement sky-high
  • Understand how to create an authentic customer connection
  • Discover ways to tap into customer intent to create a bigger impact and add value


  • Uncover best practices for successful team enablement to drive ROI
  • Recognize the impact of your organic strategies on the entire marketing workflow
  • Empower your business by collaborating with your peers on key marketing challenges

“Conductor’s C3 is the most valuable conference I attend any given year. The sessions and content are outstanding, the networking is off-the-hook, and the vibe second to none.”
– Josepf Haslam, EducationDynamics

Mingle, Connect, and Learn

C3 is well-known for its epic after party as a way to relax and unwind with your peers! We also encourage speakers to join our networking events and engage with attendees so you’ll have plenty of time to ask questions and make key new contacts. And what better place to do all of the above than in the heart of New York City! Stay tuned for more details.


Venue & Accommodations

New World Stages

340 West 50th St. between 8th and 9th Ave.

New World Stages is a renowned off-broadway theatrical complex that has served as a home to Tony-Award-winning, Guinness-Record-setting, and Pulitzer-Prize-earning shows such as Avenue Q and the Gazillion Bubble Show, and now C3 2017.

We have secured some preferred rates with a number of nearby hotels. For details of how to get these exclusive rates see below.  Rates expire on January 27th, 2017.

Marriott Marquis

$229+ per night

8 minute walk

Book Now

Sheraton Times Square

$219+ per night

9 minute walk

Book Now

Marriott Renaissance

$249+ per night

8 minute walk

Book Now

Connect with Conductor’s Strategic Partners

Conductor’s strategic integration and agency partners will be on-site to demo and explain how they enhance and support Conductor customers. You’ll have the opportunity to find out more on the latest innovations revolutionizing the organic marketing industry and how they can help you meet your business goals.

A limited number of partnership opportunities are available. For more information, email

Conductor Customers have the opportunity to attend Conductor Searchlight Certification where they can identify new ways to grow their search programs, become more efficient in the product, and receive recognition for their proficiency.

Upon successful completion of the Certification test, customers will receive an official Conductor Searchlight Certification Certificate, a badge for their LinkedIn profile or company website, and membership in our Conductor Certification LinkedIn group.  Click here to learn more about the three levels of certification being offered: All-Star, MVP, and Legend.


Secure Your Spot at C3 2017


Group discounts are available for groups of 3+. Email for more details.


Got Questions? We’ve Got Answers.

I have a group of people who want to attend – is there a group discount available?

Conductor customers can contact their Customer Success Manager for information on group pricing.  For general attendee group pricing, please contact to speak with a C3 representative.

Are there press passes available?

A limited number of press passes are available each year – please contact for more information.

I would like to speak at C3. What is the process?

Please go to our speaking page and fill out the submission form by November 4th.  If you’re selected, a member of the team will be in contact you to discuss a suitable session.

How does my company become a sponsor?

Sponsorships are limited to Conductor’s strategic partners and agencies. If you’d like to be considered, email

What is the dress code/attire for the conference?

There is no official dress code for the conference and we welcome a range of attire at the event. Business casual is the most common attire.

What is the weather like in New York City in March?

You can never be 100% sure about the weather in NYC! However, in early March you can typically expect a temperature of between 35 – 45 degrees. Sometimes it can be warmer so it’s best to check the forecast the week before to be sure. And, conference rooms may be chilly, so be sure to bring a sweater or light jacket.

Whom should I contact if I have special dietary needs or allergies?

You will be given the opportunity to provide this information during the registration process. If however you did not mention it there, please email with details of your needs and we’ll do our best to accommodate them.

What's the best way to get to the venue?

New World Stages is location at 340 West 50th Street, and can be easily accessed by subway lines C, E, 1, N, Q, R, B, D, F, and M.  For more details on getting to the venue, please visit 

How can I submit an idea for a session?

We will be launching a competition soon for our “Attendee Choice” session that’s currently included in the agenda. This will allow entrants to propose ideas for a session that isn’t currently listed on the agenda with the potential for the session to be added and to win a prize. Stay tuned for more details coming soon.

I have a question that’s not covered here – who should I contact?

Feel free to e-mail any additional questions to and a C3 team member will be happy to help you out.


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