New York City


March 1-2, 2017

Days to Event

Transform Into a Customer-First Business

C3, brought to you by Conductor, is the premier marketing conference taking place in the heart of New York City. Join hundreds of global marketers from distinguished and emerging brands as they share stories, innovations, and insights around attracting customers and revenue through organic channels.

At C3, you’ll be able to choose the agenda track that matches your area of expertise:

Strategic SEO: You are responsible for SEO, rankings and optimizing site traffic
Content Marketing Intelligence You are accountable for content strategy, creation and implementation
Digital Marketing Leaders: You have overall responsibility for marketing results

“C3 was a light bulb moment for me. It changed my career. I walked away understanding how to create the right message for the right customer at the right time, and how to be quantifiably accountable for that.”
– AJ Mcdonald,

Real brands. Real stories. Real strategies.

40+ speakers from global and emerging brands will share their secrets to organic marketing success at C3 2017.

Stay tuned as we continue to add to our speaking panel.

“I find C3 to be really unique in that there are so many different kinds of knowledgeable organic marketers here. Within the industry, if you are not on top of it and getting these great updates and pieces of advice then you are going to fall way behind.”
– Mike Tirone, R2Integrated

Learn, Collaborate, Share

Day 1: Wednesday, March 1

8:00 - 10:00Breakfast & Registration
8:15 - 9:15All Star Certification

Set yourself apart from the crowd by getting certified on the leading content intelligence platform. Current Conductor customers can raise their level of competence in Conductor Searchlight and learn how to help their team leverage all of the insights that Conductor has to offer.
• All-Star is the introductory level to Conductor Searchlight Certification.
• You must exceed 70% to pass the exam.
• You can take the exam as many times as you need to pass.
• You should be prepared for All-Star certification after finishing your Conductor Searchlight Training.

8:15 - 10:15Legend Certification

This session is open to Conductor customers who are All Star and MVP certified PRIOR to C3 2017.

This session is only offered once per year at C3 in New York City, making Legend Certification a rare and prestigious differentiator in this competitive industry.
The Legend Certification includes a written exam, a verbal portion with a Conductor Customer Success team member, and will test your critical think about Conductor Searchlight in different business scenarios.

9:15 - 10:15MVP Certification

Current Conductor customers can raise their level of competence in Conductor Searchlight and learn how to help their team leverage all of the insights that Conductor has to offer.

• The MVP level (level two) digs into the whys and hows of Conductor Searchlight - not just the whats.
• You must meet or exceed 80% to pass the exam.
• You can take the exam up to three times.
• You should be prepared for MVP certification after passing the All-Star exam and spending time on your own using Searchlight.
• Prerequisite: Must be All-Star certified.

10:30-11:30Opening Keynote

Seth Besmertnik, CEO, Conductor

11:30-12:30Fireside Chat Keynote Panel: Marketing Through Transformation: The Story of the 124-Year Old Startup

Linda Boff, CMO, GE
David Kidder, Creator & Author, The Startup Playbook

12:30 - 1:30Lunch
Strategic SEOContent Marketing IntelligenceDigital Marketing Leaders
1:30 - 2:10The Evolution of SEO: How to Become a Modern-Day SEO Master

Simon Heseltine, VP of Search,

In this session, you’re will see how search engines have evolved over the last few years, and where they’re going. You’ll discover what you should have done, that if you haven’t, your competitors may have. You’ll get insights into where you should focus your 2017 SEO budget, and it will also provide an intro into some of the other topics that will be covered in more depth over the rest of the conference.

The Path to the Click: Organic Search, Paid Media and Measuring ROI

Caitlin Francke, Citi

Data Diversification: How to Truly Diversify Data to add Value to Your Organization

Stephan Bajaio, VP of Professional Services, Conductor

2:15 - 2:55AMPs Spotlight: From Tactics to Challenges and More

John Shehata, VP, SEO, Condé Nast

Creating an Authentic Customer Connection: Data-Driven Strategic Storytelling

Adam Singer, Analytics Advocate, Google

Next-Generation Marketing: A Journey in Enterprise Digital Transformation

Jay Wightman, Head of Digital Experience, John Hancock

2:55 - 3:15Coffee and Networking Break
3:15 - 3:55Afternoon Keynote: Marketing In The Age of A.I. and Machine Learning

Dharmesh Shah, Founder and CTO, Hubspot

The marketing industry has seen a lot of change in the past 10 years. We'll see even more in the next 5.  Artificial Intelligence is no longer something PhDs work on quietly in the background. It's already having an impact on many industries -- and marketing is next. We'll take at some of the near-term use cases including chatbots, predictive marketing and content optimization.

3:55 - 4:152017 Searchie Awards
4:15 - 5:00Afternoon Keynote Panel

Moderator: Mike Grehan, Acronym

Panelists: Collin Colburn, Forrester • Angie Benamati, Stanley Black & Decker • Missi Carmen, Stamark International

5:30 - 8:30Networking Happy Hour

Day 2: Thursday, March 2

9:00Breakfast & Registration
9:15 - 10:00Opening Keynote: People First vs. Good First Search

Wil Reynolds, Seer

Strategic SEOContent Marketing IntelligenceDigital Marketing Leaders
10:05-10:40Who Really Has Time for SEO? Aligning Internal Teams for Success

James Yanek, The Children's Hospital of Philadelphia • Matt Crowley, MoreVisibility• Greg Tucker, RSM US LLP

One of the most difficult challenges in achieving success with SEO and Content Strategy at an organization with many divisions isn’t knowing what to do, it’s getting it done. Gaining alignment and buy-in across numerous business functions and teams can be a nightmare, especially when you have tangible results to achieve. In this session, Matt Crowley (MoreVisibility), Greg Tucker (RSM US LLP), and James Yanek (The Children’s Hospital of Philadelphia) will help you learn how large organizations such as RSM US LLP and The Children’s Hospital of Philadelphia can achieve alignment on their SEO and Content strategy.
You will learn how a B2B organization (RSM US LLP) with 38,000 team members across 760 offices in 120 different countries was able to achieve alignment while embarking on a global re-branding and website re-design initiative. You will also learn how the Children’s Hospital of Philadelphia is able to tell the story of “Breakthroughs Every Day” by enabling deep teamwork across content, IT, design, public relations and more.

The Changing Face of Marketing: Getting Inside a Millennial’s Head Staying Ahead in the Age of Innovation and Constantly Changing Consumer Behavior
10:40-11:00Networking Coffee Break
11:00-11:40Keynote Session: Rebooting Strategic Content Marketing

Robert Rose, Content Marketing Institute

We’ve all seen the recent headlines: Content Marketing isn’t for everyone. Businesses Struggle with Digital Content. Content Marketing is more expensive, or takes too long.  Well, the truth is – those headlines are mostly true. But they don’t have to be. Marketers can transform content marketing into something much clearer, and actually something that helps the company become more profitable.  Let’s reboot the whole notion of owned media, reset and peel back the covers of what’s actually going on with successful content marketing approaches in today’s digital enterprise. Let’s take a hard look at the actual business strategy of content marketing and how we might fix content marketing and get to real, demonstrable, and profitable value to our business.

11:45-12:25Moments That Matter: 4 Tricks for Measuring Your Website

Thom Craver, CBS Interactive

Moments That Matter: 4 Tricks for Measuring Your Website
Measuring your website is vital to understanding not only how your site is performing, but also how visitors consume the content. Going beyond simple measuring of visitors and page views can sometimes be tricky and often requires some JavaScript and code-level access. Tag Managers can take some of the labor out of that process and probably speed up your site's load time in the process. Thom will show you how to why you should be measuring certain visitor events to understand visitor behavior better. Through concise but practical examples, he'll show you how to make measuring events quick and painless while helping you understand your site better.

Attendees of this session will walk away ready to feel the benefits of:
• Better event tracking
• Tag managers
• Less code and faster page speeds
• Tracking people, not visits

How to Use Search Data to Build Content that Drives Value at Scale

Grant Simmons, VP of Search Marketing,

How LEGO Keeps Marketing Relevant For Audiences in Constant Change

Luis Navarette Gomes, LEGO

LEGO is well known for being a brand with exceptional consumer engagement and a strong and loyal fan base, but how does LEGO keeps relevant to different audiences?
Luis Navarrete will discuss how LEGO produces content for audiences like children, parents, adult fans and how LEGO uses an integrated approach through PR, Social Media and Search Marketing to create unique campaigns that drive high levels of consumer engagement. During the presentation we will see some examples of campaigns focused on the toy’s brand core values, how the content travels across different channels, and how they innovate their way of doing marketing.

12:25 - 1:30Lunch
1:30 - 2:10Keynote Session: How to Build an Owned Media Empire with Epic Content Marketing

Jason Miller, LinkedIn

2:15 - 2:55Changing Mindsets: Making the Case for SEO Across an Enterprise Organization

Sarah Dryden, Path Interactive

Top 10 Facebook and Twitter Advertising Content Promotion Hacks of All Time

Larry Kim, WordStream

Habits of a High Growth Company

Joanna Lord, ClassPass

Joanna will cover how to organize your teams and company for accelerated growth. She’ll cover how to introduce experiementation across stakeholders, who to hire and what processes to leverage to make sure you’re maximizing across all cylinders to dominate the competition. Additionally, she’ll walk through common best practices from some of the fastest growing companies so you can understand what makes them stand out and ultimately win.

2:55 – 3:15Coffee Break
3:15 - 3:55Case Study TBD

Catherine McManus, Aetna

Cutting Through the Content Clutter: Engaging Video Content Marketing

Mark McMaster, YouTube

The Intersection Between Digital Marketing / Acquisition & Brand Marketing

Carolyn Tisch Bodgett, Peloton Cycle

4:00 - 4:30Closing Keynote Panel

Who Attends,
and Why You Should Join Them



  • Get inspired with marketing best practices from leading global brands
  • Meet your organic goals by checking out success stories from your peers
  • Learn advanced techniques for mastering your organic strategies


  • Be inspired by innovative content campaigns to drive engagement sky-high
  • Understand how to create an authentic customer connection
  • Discover ways to tap into customer intent to create a bigger impact and add value


  • Uncover best practices for successful team enablement to drive ROI
  • Recognize the impact of your organic strategies on the entire marketing workflow
  • Empower your business by collaborating with your peers on key marketing challenges

“Conductor’s C3 is the most valuable conference I attend any given year. The sessions and content are outstanding, the networking is off-the-hook, and the vibe second to none.”
– Josepf Haslam, EducationDynamics

Mingle, Connect, and Learn

C3 is well-known for its epic after party as a way to relax and unwind with your peers! We also encourage speakers to join our networking events and engage with attendees so you’ll have plenty of time to ask questions and make key new contacts. And what better place to do all of the above than in the heart of New York City! Stay tuned for more details.


Venue & Accommodations

New World Stages

340 West 50th St. between 8th and 9th Ave.

New World Stages is a renowned off-broadway theatrical complex that has served as a home to Tony-Award-winning, Guinness-Record-setting, and Pulitzer-Prize-earning shows such as Avenue Q and the Gazillion Bubble Show, and now C3 2017.

We have secured some preferred rates with a number of nearby hotels. For details of how to get these exclusive rates see below.  Rates expire on January 27th, 2017.

Marriott Marquis

$229+ per night

8 minute walk

Book Now

Sheraton Times Square

$219+ per night

9 minute walk

Book Now

Marriott Renaissance

$249+ per night

8 minute walk

Book Now


$109+ per night

12 minute walk

Book Now

Connect with Conductor’s Strategic Partners

Conductor’s strategic integration and agency partners will be on-site to demo and explain how they enhance and support Conductor customers. You’ll have the opportunity to find out more on the latest innovations revolutionizing the organic marketing industry and how they can help you meet your business goals.

A limited number of partnership opportunities are available. For more information, email

Conductor Customers have the opportunity to attend Conductor Searchlight Certification where they can identify new ways to grow their search programs, become more efficient in the product, and receive recognition for their proficiency.

Upon successful completion of the Certification test, customers will receive an official Conductor Searchlight Certification Certificate, a badge for their LinkedIn profile or company website, and membership in our Conductor Certification LinkedIn group.  Click here to learn more about the three levels of certification being offered: All-Star, MVP, and Legend.


Secure Your Spot at C3 2017


Group discounts are available for groups of 3+. Email for more details.


Got Questions? We’ve Got Answers.

I have a group of people who want to attend – is there a group discount available?

Conductor customers can contact their Customer Success Manager for information on group pricing.  For general attendee group pricing, please contact to speak with a C3 representative.

Are there press passes available?

A limited number of press passes are available each year – please contact for more information.

I would like to speak at C3. What is the process?

Thank you for your interest in speaking at C3. The speaking submission period is now closed.

How does my company become a sponsor?

Sponsorships are limited to Conductor’s strategic partners and agencies. If you’d like to be considered, email

What is the dress code/attire for the conference?

There is no official dress code for the conference and we welcome a range of attire at the event. Business casual is the most common attire.

What is the weather like in New York City in March?

You can never be 100% sure about the weather in NYC! However, in early March you can typically expect a temperature of between 35 – 45 degrees. Sometimes it can be warmer so it’s best to check the forecast the week before to be sure. And, conference rooms may be chilly, so be sure to bring a sweater or light jacket.

Whom should I contact if I have special dietary needs or allergies?

You will be given the opportunity to provide this information during the registration process. If however you did not mention it there, please email with details of your needs and we’ll do our best to accommodate them.

What's the best way to get to the venue?

New World Stages is location at 340 West 50th Street, and can be easily accessed by subway lines C, E, 1, N, Q, R, B, D, F, and M.  For more details on getting to the venue, please visit 

How can I submit an idea for a session?

We will be launching a competition soon for our “Attendee Choice” session that’s currently included in the agenda. This will allow entrants to propose ideas for a session that isn’t currently listed on the agenda with the potential for the session to be added and to win a prize. Stay tuned for more details coming soon.

I have a question that’s not covered here – who should I contact?

Feel free to e-mail any additional questions to and a C3 team member will be happy to help you out.


Stay connected with everything C3.....leave us your email and we'll keep you posted on key additions.