New York City
March 1-2, 2017
C3, brought to you by Conductor, is the premier marketing conference taking place in the heart of New York City. Join hundreds of global marketers from distinguished and emerging brands as they share stories, innovations, and insights around attracting customers and revenue through organic channels.
At C3, you’ll be able to choose the agenda track that matches your area of expertise:
Strategic SEO: You are responsible for SEO, rankings and optimizing site traffic
Content Marketing Intelligence You are accountable for content strategy, creation and implementation
Digital Marketing Leaders: You have overall responsibility for marketing results
40+ speakers from global and emerging brands will share their secrets to organic marketing success at C3 2017.
Stay tuned as we continue to add to our speaking panel. Think you would be a good fit to speak at C3? Visit the speaker submission page for more information.
|8:00 - 10:00||Breakfast & Registration|
|8:15 - 9:15||All Star Certification
Set yourself apart from the crowd by getting certified on the leading content intelligence platform. Current Conductor customers can raise their level of competence in Conductor Searchlight and learn how to help their team leverage all of the insights that Conductor has to offer.
|8:15 - 10:15||Legend Certification
This session is open to Conductor customers who are All Star and MVP certified PRIOR to C3 2017.
|9:15 - 10:15||MVP Certification
Current Conductor customers can raise their level of competence in Conductor Searchlight and learn how to help their team leverage all of the insights that Conductor has to offer.
|11:30-12:30||Fireside Chat Keynote Panel
Linda Boff, CMO, GE
|12:30 - 1:30||Lunch|
|Strategic SEO||Content Marketing Intelligence||Digital Marketing Leaders|
|1:30 - 2:10||The Evolution of SEO: How to Become a Modern-Day SEO Master|
Simon Heseltine, Global SEO Business Lead, Hewlett Packard Enterprise
|Using Customer Intent to Drive Content Strategy and Create a Bigger Impact||Next-Generation Marketing: A Journey in Enterprise Digital Transformation
Jay Wightman, Head of Digital Experience, John Hancock
|2:15 - 2:55||Driving Organic Mobile Search Traffic: From AMPs to Apps and More|
John Shehata, VP, SEO, Condé Nast
|Creating an Authentic Customer Connection: Data-Driven Strategic Storytelling|
Adam Singer, Analytics Advocate, Google
|Data Diversification: How to Truly Diversify Data to add Value to Your Organization
Stephan Bajaio, VP of Professional Services, Conductor
|2:55 - 3:15||Coffee and Networking Break|
|3:15 - 3:55||Rankbrain Uncovered and What it Really Means for its SEOs||Smart Content Mapping to Capture High Quality Customers||Staying Ahead in the Age of Innovation and Constantly Changing Consumer Behavior|
|4:00 - 5:00||Afternoon Keynote Panel|
|6:30 - 8:30||Networking Party|
|9:00||Breakfast & Registration|
|9:30 - 10:30||Opening Keynote|
|Strategic SEO||Content Marketing Intelligence||Digital Marketing Leaders|
|10:30-11:10||Schema Tagging to Propel your Engagement Metrics Though the Roof||How to Use Search Data to Build Content that Drives Value at Scale|
Grant Simmons, VP of Search Marketing, Homes.com
|Team Enablement for the Win: Beyond Traditional Roles|
|11:10-11:30||Networking Coffee Break|
|11:30-12:10||"Attendee Choice” Session||Cutting Through the Content Clutter: Engaging Video Content Marketing||Mobile Spotlight: What Should You be Tracking?|
|12:15 - 1:00||Infusing SEO Insights into your Content and Product Strategy||The Changing Face of Marketing: Getting Inside a Millennial’s Head||The Value of Content: Evaluating the Real ROI of Your Content|
|1:00 - 2:00||Lunch|
|2:00 - 2:40||Focus Local: Killer Targeting to Dominate Local Search||The Marriage of Social and Content: Cross-Channel Optimization for the Win||Getting the Most from Your Employees: How to Judge Your Team's Performance|
|2:45 - 3:25||Mastering Advanced On-Page SEO Techniques||When Content Goes Wrong: Recovering from a Content Disaster||Documenting Your Content Lifecycle: Key Process Strategies for Implementation|
|3:25 – 3:40||Coffee Break|
|4:20 - 5:15||Closing Keynote|
CONTENT MARKETING INTELLIGENCE
DIGITAL MARKETING LEADERS
C3 is well-known for its epic after party as a way to relax and unwind with your peers! We also encourage speakers to join our networking events and engage with attendees so you’ll have plenty of time to ask questions and make key new contacts. And what better place to do all of the above than in the heart of New York City! Stay tuned for more details.
340 West 50th St. between 8th and 9th Ave.
New World Stages is a renowned off-broadway theatrical complex that has served as a home to Tony-Award-winning, Guinness-Record-setting, and Pulitzer-Prize-earning shows such as Avenue Q and the Gazillion Bubble Show, and now C3 2017.
We have secured some preferred rates with a number of nearby hotels. For details of how to get these exclusive rates see below. Rates expire on January 27th, 2017.
Connect with Conductor’s Strategic Partners
Conductor’s strategic integration and agency partners will be on-site to demo and explain how they enhance and support Conductor customers. You’ll have the opportunity to find out more on the latest innovations revolutionizing the organic marketing industry and how they can help you meet your business goals.
A limited number of partnership opportunities are available. For more information, email firstname.lastname@example.org.
Conductor Customers have the opportunity to attend Conductor Searchlight Certification where they can identify new ways to grow their search programs, become more efficient in the product, and receive recognition for their proficiency.
Upon successful completion of the Certification test, customers will receive an official Conductor Searchlight Certification Certificate, a badge for their LinkedIn profile or company website, and membership in our Conductor Certification LinkedIn group. Click here to learn more about the three levels of certification being offered: All-Star, MVP, and Legend.
Conductor customers can contact their Customer Success Manager for information on group pricing. For general attendee group pricing, please contact email@example.com to speak with a C3 representative.
A limited number of press passes are available each year – please contact firstname.lastname@example.org for more information.
Please go to our speaking page and fill out the submission form by November 4th. If you’re selected, a member of the team will be in contact you to discuss a suitable session.
Sponsorships are limited to Conductor’s strategic partners and agencies. If you’d like to be considered, email email@example.com.
There is no official dress code for the conference and we welcome a range of attire at the event. Business casual is the most common attire.
You can never be 100% sure about the weather in NYC! However, in early March you can typically expect a temperature of between 35 – 45 degrees. Sometimes it can be warmer so it’s best to check the forecast the week before to be sure. And, conference rooms may be chilly, so be sure to bring a sweater or light jacket.
You will be given the opportunity to provide this information during the registration process. If however you did not mention it there, please email firstname.lastname@example.org with details of your needs and we’ll do our best to accommodate them.
New World Stages is location at 340 West 50th Street, and can be easily accessed by subway lines C, E, 1, N, Q, R, B, D, F, and M. For more details on getting to the venue, please visit newworldstages.com/locations
We will be launching a competition soon for our “Attendee Choice” session that’s currently included in the agenda. This will allow entrants to propose ideas for a session that isn’t currently listed on the agenda with the potential for the session to be added and to win a prize. Stay tuned for more details coming soon.
Feel free to e-mail any additional questions to email@example.com and a C3 team member will be happy to help you out.