New York City
March 1-2, 2017
C3, brought to you by Conductor, is the premier marketing conference taking place in the heart of New York City. Join hundreds of global marketers from distinguished and emerging brands as they share stories, innovations, and insights around attracting customers and revenue through organic channels.
At C3, you’ll be able to choose the agenda track that matches your area of expertise:
Strategic SEO: You are responsible for SEO, rankings and optimizing site traffic
Content Marketing Intelligence You are accountable for content strategy, creation and implementation
Digital Marketing Leaders: You have overall responsibility for marketing results
40+ speakers from global and emerging brands will share their secrets to organic marketing success at C3 2017.
Stay tuned as we continue to add to our speaking panel.
|8:00 - 10:00||Breakfast & Registration|
|8:15 - 9:15||All Star Certification
Set yourself apart from the crowd by getting certified on the leading content intelligence platform. Current Conductor customers can raise their level of competence in Conductor Searchlight and learn how to help their team leverage all of the insights that Conductor has to offer.
|8:15 - 10:15||Legend Certification
This session is open to Conductor customers who are All Star and MVP certified PRIOR to C3 2017.
|9:15 - 10:15||MVP Certification
Current Conductor customers can raise their level of competence in Conductor Searchlight and learn how to help their team leverage all of the insights that Conductor has to offer.
Seth Besmertnik, CEO, Conductor
|11:30-12:30||Fireside Chat Keynote Panel: Marketing Through Transformation: The Story of the 124-Year Old Startup
Linda Boff, CMO, GE
|12:30 - 1:30||Lunch|
|Strategic SEO||Content Marketing Intelligence||Digital Marketing Leaders|
|1:30 - 2:10||The Evolution of SEO: How to Become a Modern-Day SEO Master|
Simon Heseltine, VP of Search, ForRent.com
In this session, you’re will see how search engines have evolved over the last few years, and where they’re going. You’ll discover what you should have done, that if you haven’t, your competitors may have. You’ll get insights into where you should focus your 2017 SEO budget, and it will also provide an intro into some of the other topics that will be covered in more depth over the rest of the conference.
|The Path to the Click: Organic Search, Paid Media and Measuring ROI|
Caitlin Francke, Citi
|Data Diversification: How to Truly Diversify Data to add Value to Your Organization
Stephan Bajaio, VP of Professional Services, Conductor
|2:15 - 2:55||AMPs Spotlight: From Tactics to Challenges and More|
John Shehata, VP, SEO, Condé Nast
|Creating an Authentic Customer Connection: Data-Driven Strategic Storytelling|
Adam Singer, Analytics Advocate, Google
|Next-Generation Marketing: A Journey in Enterprise Digital Transformation
Jay Wightman, Head of Digital Experience, John Hancock
|2:55 - 3:15||Coffee and Networking Break|
|3:15 - 3:55||Afternoon Keynote: Marketing In The Age of A.I. and Machine Learning
Dharmesh Shah, Founder and CTO, Hubspot
The marketing industry has seen a lot of change in the past 10 years. We'll see even more in the next 5. Artificial Intelligence is no longer something PhDs work on quietly in the background. It's already having an impact on many industries -- and marketing is next. We'll take at some of the near-term use cases including chatbots, predictive marketing and content optimization.
|3:55 - 4:15||2017 Searchie Awards|
|4:15 - 5:00||Afternoon Keynote Panel
Moderator: Mike Grehan, Acronym
Panelists: Collin Colburn, Forrester • Angie Benamati, Stanley Black & Decker • Missi Carmen, Stamark International
|5:30 - 8:30||Networking Happy Hour|
|9:00||Breakfast & Registration|
|9:15 - 10:00||Opening Keynote: People First vs. Good First Search
Wil Reynolds, Seer
|Strategic SEO||Content Marketing Intelligence||Digital Marketing Leaders|
|10:05-10:40||Who Really Has Time for SEO? Aligning Internal Teams for Success|
James Yanek, The Children's Hospital of Philadelphia • Matt Crowley, MoreVisibility• Greg Tucker, RSM US LLP
One of the most difficult challenges in achieving success with SEO and Content Strategy at an organization with many divisions isn’t knowing what to do, it’s getting it done. Gaining alignment and buy-in across numerous business functions and teams can be a nightmare, especially when you have tangible results to achieve. In this session, Matt Crowley (MoreVisibility), Greg Tucker (RSM US LLP), and James Yanek (The Children’s Hospital of Philadelphia) will help you learn how large organizations such as RSM US LLP and The Children’s Hospital of Philadelphia can achieve alignment on their SEO and Content strategy.
|The Changing Face of Marketing: Getting Inside a Millennial’s Head||Staying Ahead in the Age of Innovation and Constantly Changing Consumer Behavior
|10:40-11:00||Networking Coffee Break|
|11:00-11:40||Keynote Session: Rebooting Strategic Content Marketing
Robert Rose, Content Marketing Institute
We’ve all seen the recent headlines: Content Marketing isn’t for everyone. Businesses Struggle with Digital Content. Content Marketing is more expensive, or takes too long. Well, the truth is – those headlines are mostly true. But they don’t have to be. Marketers can transform content marketing into something much clearer, and actually something that helps the company become more profitable. Let’s reboot the whole notion of owned media, reset and peel back the covers of what’s actually going on with successful content marketing approaches in today’s digital enterprise. Let’s take a hard look at the actual business strategy of content marketing and how we might fix content marketing and get to real, demonstrable, and profitable value to our business.
|11:45-12:25||Moments That Matter: 4 Tricks for Measuring Your Website|
Thom Craver, CBS Interactive
Moments That Matter: 4 Tricks for Measuring Your Website
|How to Use Search Data to Build Content that Drives Value at Scale|
Grant Simmons, VP of Search Marketing, Homes.com
|How LEGO Keeps Marketing Relevant For Audiences in Constant Change
Luis Navarette Gomes, LEGO
LEGO is well known for being a brand with exceptional consumer engagement and a strong and loyal fan base, but how does LEGO keeps relevant to different audiences?
|12:25 - 1:30||Lunch|
|1:30 - 2:10||Keynote Session: How to Build an Owned Media Empire with Epic Content Marketing
Jason Miller, LinkedIn
|2:15 - 2:55||Changing Mindsets: Making the Case for SEO Across an Enterprise Organization|
Sarah Dryden, Path Interactive
|Top 10 Facebook and Twitter Advertising Content Promotion Hacks of All Time|
Larry Kim, WordStream
|Habits of a High Growth Company
Joanna Lord, ClassPass
Joanna will cover how to organize your teams and company for accelerated growth. She’ll cover how to introduce experiementation across stakeholders, who to hire and what processes to leverage to make sure you’re maximizing across all cylinders to dominate the competition. Additionally, she’ll walk through common best practices from some of the fastest growing companies so you can understand what makes them stand out and ultimately win.
|2:55 – 3:15||Coffee Break|
|3:15 - 3:55||Case Study TBD|
Catherine McManus, Aetna
|Cutting Through the Content Clutter: Engaging Video Content Marketing|
Mark McMaster, YouTube
|The Intersection Between Digital Marketing / Acquisition & Brand Marketing
Carolyn Tisch Bodgett, Peloton Cycle
|4:00 - 4:30||Closing Keynote Panel|
CONTENT MARKETING INTELLIGENCE
DIGITAL MARKETING LEADERS
C3 is well-known for its epic after party as a way to relax and unwind with your peers! We also encourage speakers to join our networking events and engage with attendees so you’ll have plenty of time to ask questions and make key new contacts. And what better place to do all of the above than in the heart of New York City! Stay tuned for more details.
340 West 50th St. between 8th and 9th Ave.
New World Stages is a renowned off-broadway theatrical complex that has served as a home to Tony-Award-winning, Guinness-Record-setting, and Pulitzer-Prize-earning shows such as Avenue Q and the Gazillion Bubble Show, and now C3 2017.
We have secured some preferred rates with a number of nearby hotels. For details of how to get these exclusive rates see below. Rates expire on January 27th, 2017.
Connect with Conductor’s Strategic Partners
Conductor’s strategic integration and agency partners will be on-site to demo and explain how they enhance and support Conductor customers. You’ll have the opportunity to find out more on the latest innovations revolutionizing the organic marketing industry and how they can help you meet your business goals.
A limited number of partnership opportunities are available. For more information, email firstname.lastname@example.org.
Conductor Customers have the opportunity to attend Conductor Searchlight Certification where they can identify new ways to grow their search programs, become more efficient in the product, and receive recognition for their proficiency.
Upon successful completion of the Certification test, customers will receive an official Conductor Searchlight Certification Certificate, a badge for their LinkedIn profile or company website, and membership in our Conductor Certification LinkedIn group. Click here to learn more about the three levels of certification being offered: All-Star, MVP, and Legend.
Conductor customers can contact their Customer Success Manager for information on group pricing. For general attendee group pricing, please contact email@example.com to speak with a C3 representative.
A limited number of press passes are available each year – please contact firstname.lastname@example.org for more information.
Thank you for your interest in speaking at C3. The speaking submission period is now closed.
Sponsorships are limited to Conductor’s strategic partners and agencies. If you’d like to be considered, email email@example.com.
There is no official dress code for the conference and we welcome a range of attire at the event. Business casual is the most common attire.
You can never be 100% sure about the weather in NYC! However, in early March you can typically expect a temperature of between 35 – 45 degrees. Sometimes it can be warmer so it’s best to check the forecast the week before to be sure. And, conference rooms may be chilly, so be sure to bring a sweater or light jacket.
You will be given the opportunity to provide this information during the registration process. If however you did not mention it there, please email firstname.lastname@example.org with details of your needs and we’ll do our best to accommodate them.
New World Stages is location at 340 West 50th Street, and can be easily accessed by subway lines C, E, 1, N, Q, R, B, D, F, and M. For more details on getting to the venue, please visit newworldstages.com/locations
We will be launching a competition soon for our “Attendee Choice” session that’s currently included in the agenda. This will allow entrants to propose ideas for a session that isn’t currently listed on the agenda with the potential for the session to be added and to win a prize. Stay tuned for more details coming soon.
Feel free to e-mail any additional questions to email@example.com and a C3 team member will be happy to help you out.