C3 2018

C3 2018 | March 7-8 | NYC

Thank you to our amazing attendees, speakers, and sponsors!

c32018-learn

Get leading marketing insights from the industry’s most successful SEOs, content marketers, and digital leaders

c32018-connect

Make lasting connections with the best minds in marketing

c32018-experience

Get ready for an incredible time that’ll leave you energized and excited for the future

0
EXPERT TRACKS
0 +
SPEAKERS
0 +
ATTENDEES
1
EPIC BASH

At C3, we bring together the brightest minds from across the marketing industry all on one stage. Thank you to our stellar 2018 speakers!

Click into each session to learn more.

Day 1: Wednesday, March 7

8:00Breakfast & Registration
8:00 - 10:00Conductor All Star, MVP, and Legend Certifications
10:00Opening Keynote: Let's Reinvent Marketing. For Good.

Opening Keynote: Seth Besmertnik, CEO, Conductor

11:00Keynote: How to Generate Direct Revenue from Your Marketing Program

Joe Pulizzi, Founder, Content Marketing Institute

Can we actually move marketing from the cost line of the financials to the revenue line?

Peter Drucker states that the purpose of marketing is to get and keep a customer. That's the why, and it hasn't changed since...well...forever. But how do we get there? Most global organizations develop their marketing departments to maximize reach and frequency, and then describe the value of our products and services.

This is a failed model and needs to be killed. What if we could create a marketing function that creates so much value for our audiences and consumers that it actually begins to pay for itself?

In this entertaining presentation, Content Marketing Institute founder will detail how you can transform your marketing organization into a true profit center. You'll learn how to:

- Create valuable subscribers that opt-in to your content
- Develop a content destination as an asset for the organization
- Monetize the content asset and generate direct and indirect revenues
- Take the steps necessary to start this change in your company

11:45-12:05Coffee Break
Big Picture StrategyCreative InnovationWinning Tactics
12:05-12:45The Digital Marketer’s Guide to Testing Chatbots

Purna Virji, Sr. Manager, Global Engagement,
Microsoft

In this session, Purna will explore how today’s conversational world goes beyond just voice search. It is a world where a landing page may no longer be necessary for online conversions and all one needs is a chat app or a digital assistant. Bots are seeing a marked rise in use and audience adoption, so search marketers need to be prepared.

Key Takeaways
- Why chatbots are a fantastic tool for increasing audience engagement across multiple channels
-How to use bots across multiple stages in the consumer decision journey (esp. remarketing!)

Content that Builds a Brand:  How to Connect Storytelling and Creative to Bring Your Brand Mission to Life

Catherine McManus, Sr. Director, Content Marketing, Aetna

Aetna will share how its enterprise marketing team build a content strategy to support the rollout of the company’s new brand campaign – and how content played an integral role in increasing brand favorability by:

- Using search and consumer insights to create original content that engaged target audiences and could be atomized across multiple channels
- Amplifying content through paid, owned and earned strategies, leveraging media partners for co-creation to expand reach
- Making connections across an enterprise to maximize assets and reinforce brand consistency
- Consistently measuring and optimizing to ensure content is achieving desired business goals

Is 2018 the year you should embrace AMP?

Eric Enge, CEO, Stone Temple Consulting

While AMP was originally designed for media sites, it’s rapidly going mainstream, with major e-commerce sites, such as EBay adopting it and seeing great results. The original limitations of AMP as a platform are evaporating rapidly, as a large community of open source developers are making AMP increasingly flexible and powerful. This presentation will show you the potential power of AMP, discuss it’s remaining pitfall, and lay out for you just how powerful the benefits of AMP might be for you.

12:45 - 1:45Lunch
1:45 - 2:25Aligning the Content Mission with the Business Vision

Chris Yeich
Sr. Director, Content Marketing & Editorial Strategy, Dun & Bradstreet

How Dun & Bradstreet Bridges Content Marketing with Product Marketing

Discuss D&B real-world strategic view of:
- How Content Marketing and Product teams can work collaboratively to achieve mutual business goals for our brand
- Creating objectives to meet goals without sacrificing the integrity of the messaging
- How to use data-driven insights derived from our Editorial Insights Engine to squarely align to specific audience needs along the continuum of the customer journey
- Understanding how to map our writing styles (tone/voice) to unique personas
- Ensuring content is delivered to the right audiences in the channels they already live within, when they need it, and how they want it

Inside Salesforce: Digital Strategy in Enterprise B2B

Todd Friesen,
Director of Digital Strategy & SEO, Salesforce

Do your digital disciplines work together? Does your product messaging align with SEO? Not every large multinational enterprise works the same way. Not every digital team is organized the same way. There are a host of challenges that can hinder your efforts just as there are host of efficiencies that can benefit you. Come and gain insight into how one company's digital teams approach these issues.


30|30 LIVE

Pat Reinhart, Sr. Director, Professional Services,
Conductor

2:30 - 3:10Marketing With Data: Hearts, Charts and Shopping Carts

Louis Gray,
Analytics Advocate,
Google

World class marketers rely on a combination of data and emotion. Determining what data to measure and how to share that data, and optimize through the customer pipeline is critical. Capture the insights you want with the data your business needs.

Mobile Addiction and What Marketers Can Do About It

Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot

We can’t go anywhere without our cell phones. There is even an actual clinical condition for it now: nomophobia, as in “no mobile phobia.” Cell phones are one of the most powerful tools available to better understand and reach our customers, but so often we have no idea how to use it. It’s time to rethink how we approach mobile marketing, and it starts with understanding how (and why) we’re so addicted to this little device and exactly what marketers can do about it to turn mobile into a revenue-generating medium.

Tracking Global Success: From Testing to Search Intent and Beyond

Garth O'Brien, Director & Global Head, SEO, GoDaddy

Every conference you hear the need for more content, but how do you determine which content to produce? This session explores the process for identifying the content your business needs to gain an edge over your competition and expand your search engine visibility using Conductor Searchlight. We also will cover how to monitor and measure the success (or failure) of your content campaigns. By reviewing a few GoDaddy content campaigns from start to finish you will be able to develop a stronger content production machine.

3:10 - 3:30Afternoon Coffee Break
3:30 - 4:05Afternoon Keynote: Marketing’s Customer Obsession Imperative

Ryan Skinner,
Senior Analyst, Forrester

CMOs are falling like bowling pins; in many instances, they're just not being replaced. Marketing that doesn't start with and obsess over customers, customer experience and perceived customer value is marketing that gets sidelined. Customer obsession is an imperative that marketing must champion, and businesses like T-Mobile, Sephora, and PetSmart where this has happened, are reaping rewards. Forrester Senior Analyst Ryan Skinner will describe what customer obsession means for marketers, and what to expect through 2018:

- The case for customer obsession
- How to develop and act on customer obsession
- What we'll see in 2018

Forrester Research is a global research and advisory firm that helps technology and marketing leaders to win, serve and retain customers.

4:05 - 4:252018 Searchie Awards
4:20 - 5:00Afternoon Keynote: Fireside Chat with Adam Neumann, Co-Founder & CEO, WeWork

Adam Neumann, Co-Founder & CEO, WeWork
Seth Besmertnik, CEO & Co-Founder, Conductor

5:30 - lateC3 After Party

Day 2: Thursday, March 8

9:00Breakfast & Registration
9:30 - 10:15Opening Keynote: SEOpoly-It's All About Real Estate

Wil Reynolds,
Founder, Seer Interactive

How to use Google's shift to more PPC showing up to your advantage in SEO. While you are losing real estate you are gaining intelligence, if you just know where to go look.
This presentation will cover how to use data from PPC to help make stronger business cases for keyword prioritization, SEO, and content.

10:20 - 11:20Keynote: Peakonomics: Success Strategies for Marketers from the 7 Summits

Alison Levine, Everest Expedition Team Leader & New York Times Bestselling Author

11:20-11:50Morning Coffee Break
Big Picture StrategyCreative InnovationWinning Tactics
11:50-12:302018: The Year of Assistance (and Assistants)

Mike Grehan, CMO, Acronym

Google declares that we’re “Marketing in the Age of Assistance” and we surely are. The smartphone is now the primary device for accessing the internet. And we’ve learned to expect so much more from it, and from our information providers. Note I said “information providers” not Google, or search engines. The notion of relevancy is still at the core of search results. But the bar has been lifted so much higher. To be relevant “and useful in the moment” is what end users now expect, indeed, demand. We need to “reframe” and often “rethink” some of our earlier learnings in search, and modern marketing generally. Peek behind the curtain with SEO pioneer Mike Grehan to find out how Google uses machine learning, deep neural networks and cognitive science as the principal drivers in search. And how digital assistants are creating a new predictive, concierge style search-and-service content experience.

Walking a Tightrope: Balancing Organic Traffic Growth with Content Monetization Requirements

Matt Crowley, Sr. Director of Optimized Services,MoreVisibility | Lisa Morris Bonsall, Clinical Editor, Lippincott Nursing Center

Any organization that publishes content has likely faced the challenge of balancing the need to grow traffic organically with the need to monetize their content. There are often competing needs; do you put content behind a gate and risk losing organic traffic or offer unrestricted access but risk losing conversions? We would all love to run the same paywall tests as publications such as The New York Times, but that’s not always accessible to every brand. We would also all love to think that organic traffic growth cures all when it comes to business goal growth, but that’s not always the case. Join NursingCenter and MoreVisibility in a discussion of key lessons learned from running content gating experiments, dealing with duplicate content issues, and supplementing legacy content types with new formats.

International SEO: Optimizing Your Site for a Global Marketplace

Simon Lesser, CEO, Dragon Metrics

o It's a big world out there, and the US is only less than 10% of the world's total internet users. A killer global SEO strategy is crucial for success in the global marketplace, but international SEO brings its own set of unique challenges.We'll dive deep into the top regional search engines like Baidu, Yandex, and Naver, learning about differences in the algorithm, SERP, and how to optimize for each one. Then, we'll focus on the top tips and considerations for optimizing your site for international audiences and non-Google search engines.

12:30-1:30Networking Lunch
1:35-2:15Using Search Data to Influence Organizational Decision Making

James Patterson,
Senior Manager, SEO,
American Eagle

While SEO is typically viewed as one channel within a larger digital marketing portfolio, the research that we do can drive content and technical decisions that impact all digital marketing channels. Identifying useful SEO data and using it to educate key functional teams is a core competency of an in-house SEO. Whether you are involved in early Ideation or tactical Implementation, SEO data should feed your decision making.

Influence – How To Get It and Use It For Business in 2018 & Beyond

Cheryl Snapp Conner, Snapp Conner PR & Forbes Contributor

Panel: The Modern Search Marketer: Thinking Outside the SEO Box

Moderator: Danny Goodwin, Editor-in-Chief,Search Engine Journal

Speakers:
• Ren Lacerda, Senior Manager, SEO, Wayfair
• Ali Harris, Global Head of Digital Marketing, Bitdefender
• Thom Craver, Senior SEO Analyst, CBS Interactive
• Patricia Atrian, SEO Sr. Director, Ticketmaster

2:20 - 3:00Building a Global Content Strategy: Using SEO to Finetune Content Choices

Monica Woodley, Global Head of Content & International Head of PR, Legg Mason

Monica will share how she built the global content strategy at Legg Mason Global Asset Management, based on corporate values, long-term business strategy, medium-term marketing goals and short-term, tactical market reaction – all finetuned by SEO. Learn how to balance the competing demands for content and maintain a consistent, effective strategy.

It's Not Me. It's You: Breaking Up with Old Digital Marketing Practices

Jennifer Anderson, Executive Director, Digital & Social Media
Sealed Air

How a traditional industrial manufacturing company is evolving its approach to digital content marketing -- transforming processes and platforms to drive visibility, engagement and customer conversion.

40 Tips & Tricks with Conductor Pro Services

Kenyon Adei-Manu, Product Manager, Amazon | Stephan Bajaio, VP Professional Services, Conductor |
Bill Sebald, Founder,
Greenlane Search Marketing

3:00 - 3:20Afternoon Coffee Break
3:20 - 4:00Voice Search and Digital Knowledge Management: Your Future Is Here

Duane Forrester, VP Insights, Yext

Customer Centric Content Marketing: Moving from Branded Interactions to Customer-Obsessed Marketing

Jeremiah Andrick,
Executive Director, Ecommerce VR, HTC

We all like to say our marketing is customer-centric, but how do we know for sure. The power of Customer Journey maps is the lens they provide into how customers engage with brands in pursuit of a goal. Learn to take branded interactions, data and empathy to build better content and create better repeatable workflows to bring growth and change your organization.

A Trail Map to Content Marketing Success

Dan Sherman, CMO, Ski.com

Ski.com, the largest provider of ski vacation packages in North America, will recap the journey they took to find content marketing success while balancing SEO opportunities, company goals and the bottom line with a small team and limited resources.

4:05-4:50Closing Keynote Panel: What’s Next? Marketing 2018 and Beyond

Moderator: Mike Grehan
Lou Cohen, CMO, Wolters Kluwer
Kelly Watkins, Head of Global Marketing, Slack
Louis Gray, Analytics Advocate, Google
Lisa Kalscheur, SVP Marketing, Newscred
Duane Forester,VP Insights, Yext
Christoph C. Kemper, Founder & CEO of LinkResearchTools

“Tightly organized around strong themes with top-notch presenters. Friendly, informative, and fun!”

At C3, you’ll get the right mix of marketing inspiration, innovation, and insight. Whether you’re responsible for SEO, site rankings and traffic, content strategy creation and implementation, or you’re a digital marketing leader with overall responsibility for marketing results, we’ve got you covered.

Check out our 3 brand new tracks below featuring epic content you won’t want to miss:

BIG PICTURE STRATEGY

You are a digital leader interested in transformation, planning and high-level strategy

CREATIVE INNOVATION

You strive to inspire, innovate and experiment to take your marketing campaigns to the next level

WINNING TACTICS

You have an appetite for getting in the weeds, finding tried-and-true formulas, and discovering new case studies to supercharge your campaigns

Sit tight while we finalize the C3 2018 agenda.
Think you’re a fit for our stage? Fill out our speaker submission form.

Senior marketers from leading global brands attend C3 every year including:

THE FUN DOESN’T STOP AFTER DARK

C3 is well-known for its epic after party as a way to relax and unwind with your peers! Join speakers, partners, and fellow attendees at our exclusive networking event. This year we went down to the legendary B.B. King in the heart of NYC, complete with food, cocktails, surprises and best of all a great group of marketers from all corners of the globe.

c32018-network
c3.bbkings-01

96% of attendees last year
rated the event as good or excellent.

Conductor’s technology and agency partners showcase the most innovative organic marketing services and solutions in the C3 partner ecosystem. You will have the chance to meet content and SEO experts, test drive new products, and learn about new ways they can help solve problems, serve customers, and grow faster. We’re excited to be partnering with the industry’s leading technology companies and agencies:

c318-partner-ecosystem3-02

Want to join our growing community? Contact us for more information.

Conductor Searchlight Legend Certification is one of the most prestigious credentials you can earn in organic marketing. Legend Certification is only available at C3, and early registrants will have access to the limited number of seats.  Learn more about the three levels of certification being offered: All-Star, MVP, and Legend.

c32017-general_certification

“Sessions at C3 gave my team ideas for quick, actionable wins as well as for long-term strategy.”

New World Stages

340 West 50th St. between 8th and 9th Ave.

New World Stages is a renowned off-broadway theatrical complex that has served as a home to Tony-Award-winning, Guinness-Record-setting, and Pulitzer-Prize-earning shows such as Avenue Q and the Gazillion Bubble Show, and now C3 2018.

C3-2017-hotel-marriott
Marriott Marquis

From $269

8 minute walk

Book Now

C3-2017-hotel-sheraton
Sheraton Times Square

From $279

9 minute walk

Book Now

C3-2017-hotel-renaissance
Marriott Renaissance

From $259

8 minute walk

Book Now

c3-2017-hotel-yotel-2
Yotel

Rates from $139

12 minute walk

Book Now

Capacity is limited.  Register now to secure your spot at C3 2018.
Email c3@conductor.com for information on group pricing.

  • EARLY BIRD
    - 11/10

    $599

  • FALL PRICING
    11/4-12/31

    $799

  • WINTER PRICING
    1/1-2/16

    $999

Q&A

I have a group of people who want to attend – is there a group discount available?

Conductor customers can contact their Customer Success Manager for information on group pricing.  For general attendee group pricing, please contact c3@conductor.com to speak with a member of the C3 team.

Are there press passes available?

A limited number of press passes are available each year – please contact c3@conductor.com for more information.

How do I apply for a Searchie Award?

The Searchie Awards are the annual award ceremony recognizing outstanding Conductor customers.  If you’d like to apply, please visit c3.conductor.com/searchies and apply by February 12th.

How does my company become a sponsor?

Limited sponsorships are available. If you would like to discuss opportunities please contact Kat Heisler on kheisler@conductor.com or 212.542.5130.

What is the dress code/attire for the conference?

There is no official dress code for the conference and we welcome a range of attire at the event. Business casual is the most common attire.

Do I need to pre-select sessions to attend?

No, you’ll be able to move around sessions freely on the day.

Will I receive the PowerPoint decks from the speakers?

Yes, these will be made available shortly after the conference and you will receive an email with a link.

What meals can I expect at the conference?

Breakfast and lunch will be served on both days of the conference, and there will be food and drinks provided at the after party. There will also be snacks throughout the day.

Can I transfer my ticket to a colleague?

Yes you can, before the event. Email c3@conductor.com and the team will be happy to amend your registration. No transfers can be made after your badge has been picked up.

Cancellation policy

If you can no longer attend C3 and have bought a ticket, we will refund your ticket up until February 1st. After that we can unfortunately only refund 50% of your ticket until February 28th. Please note we are happy to change the name on your ticket to a colleague or friend up until March 1st.

I have a question that’s not covered here – who should I contact?

Feel free to e-mail any additional questions to c3@conductor.com and a C3 team member will be happy to help you out.

.

Stay connected with everything C3.....leave us your email and we'll keep you posted on key additions.

loading