Be a Part of the Search
Evolution
C3 has evolved. Connect with the biggest names and brightest minds in marketing — from anywhere — at Conductor’s 10th annual SEO + content marketing conference.
MARKETERS
DAYS
SPEAKERS
Our Sponsors
Why attend?
This year, success means evolving your marketing to meet changing needs. At C3, you’ll be part of the search evolution.
Join the evolution
Connect
With marketers facing the same challenges and reaching for the same goals as you.
Learn
Tactical strategies to engage your customers through search and empower your team to take action.
Evolve
Your marketing to meet shifting search trends so you can be where your customers are.
Featuring Shark Tank's Daymond John
From his wildly successful role on ABC’s smash hit, Shark Tank, to his distinguished status as a Presidential Ambassador for Global Entrepreneurship, Daymond John has become globally recognized for his relentless commitment to promoting and supporting entrepreneurs.
Join "The People's Shark" as he shares relatable advice and practical takeaways about business, marketing and branding.
The virtual Agenda
This year, success means evolving your marketing to meet changing needs. At C3, you’ll be part of the search evolution. Join us for this 2-day Organic Marketing event.
See full agenda
Day 1
April 20th
1:00 pm - 1:40 pm EST
April 20th
The Search Evolution is Here: How Accelerating Search Demand is Redefining the Digital Marketing Landscape
Join Seth Besmertnik, Conductor Co-Founder and CEO, and marketing leaders for our keynote as they discuss the evolution of the search marketing space, accelerating investment in SEO and why businesses that were agile in 2020 are now ahead -- and how Conductor can help brands to increase their agility and meet demand evolution right now.
Seth Besmertnik
Conductor
1:40 pm - 2:05 pm EST
April 20th
A Conversation with Shark Tank's Daymond John
Daymond John
Star of Shark Tank
2:05 pm - 2:25 pm EST
April 20th
Panel: SEO is a Team Sport: How to Align and Empower Cross-Team Success
Join this panel of experts as they break down how to align your cross-functional teams for seamless collaboration. Listen as the panelists dive into what it takes to empower all your teams --- and your marketing organization as a whole -- for organic marketing success.
Jonathan Bleier
McAfee
Kristi Dillman
Zurich North America
Rob Ramirez
Ticketmaster
Kristen King
Shoe Carnival
2:35 pm - 3:00 pm EST
April 20th
Fireside Chat: Evolving Your Organic Marketing Maturity
Join us for an exclusive fireside chat with an enterprise brand that has scaled their Organic Marketing efforts by creating seamless workflows between all teams that touch their digital assets: SEO, Content and web. This cross-functional collaboration kept their teams agile to meet increasing search demand over the last year.
Crispin Sheridan
SAP
Selina Eizik
Conductor
3:00 pm - 3:30 pm EST
April 20th
Panel: How to Adapt SEO to the Consumer Evolution with Agility
Changing consumer habits require adaptable SEO. Join our panel of marketing leaders to discuss why teams who understand their customer and take quick SEO action succeed while less agile teams forfeit the advantage response.
Matt O'Such
Getty Images & iStock Photo
Scott Messina
Samsung
Kara Lombardo
DICK'S Sporting Goods
Day 2
April 21st
1:00 pm - 1:45 pm EST
April 21st
Content Marketers
Workshop: Top Trends and Predictions for Content in 2021
Hear from content industry leaders on the top trends they’re currently seeing in the content landscape -- and what changes they predict we’ll see in 2021. Plus, get powerful content tips and tricks from these titans to knock your content out of the park.
1:00 pm - 1:45 pm EST
April 21st
SEOs and Web
Workshop: How to Prepare Your Website for the Core Web Vitals Update
The Core Web Vitals Update is coming up fast this May. This workshop provides key takeaways on how to understand your score and prepare your website for Google’s latest algorithm update.
1:00 pm - 1:45 pm EST
April 21st
SEOs
Workshop: Measuring Success with Conductor
Everything you need to know about measuring performance so you can understand the impact of your content, demonstrate returns to stakeholders and continuously optimize your strategy for more conversions (plus best practices for Conductor workflows!).
1:45 pm - 2:30 pm EST
April 21st
SEOs
Workshop: Tips and Tricks
Hands-down the fastest, most fun way to learn how to make your site healthier and more visible. It’s like speed dating for strategy. Join Conductor’s experts as they rip through actionable strategies in a rapid-fire fashion. that you can implement the minute the workshop ends (or even while you’re there!)
Stephan Bajaio
Conductor
Patrick Reinhart
Conductor
1:45 pm - 2:30 pm EST
April 21st
Content Marketers
Workshop: Supercharge Your Content Performance with SEO
All things SEO -- just for content marketers! -- so you can deliver the valuable content your customers are searching for. Learn to conduct topic research, create SEO-friendly content, and develop a customer-first content strategy.
1:45 pm - 2:30 pm EST
April 21st
SEOs and Web
Workshop: Fireside Chat: Accelerate Growth with SEO Implementation
Join this fireside chat with Eric Farkas, Sr. Director of Digital Marketing at WeWork, as he discusses how WeWork found the secret to a successful partnership between Web & SEO. . Get the WeWork playbook on how to get your SEO priorities implemented to accelerate your organic growth.
Eric Farkas
WeWork
Meet the speakers
Network with and learn from a curated lineup of digital marketing leaders.
Seth Besmertik
Co-Founder & CEO, Conductor
Selina Eizik
Co-Founder & Chief Operating Officer, Conductor
Eric Farkas
Senior Director, Digital Marketing, WeWork
Matt O'Such
VP, SEO, Getty Images & iStock Photo
Rob Ramirez
Senior SEO Manager, Ticketmaster
Scott Messina
Director of Search and Design Strategy, Samsung Customer Care
Jonathan Bleier
Senior Global SEO Manager, McAfee
Kristi Dillman
Search Manager, Zurich North America
Michael Bruh
VP, Head of Account Success, Conductor
Stephan Bajaio
Chief Evangelist & Co-Founder, Conductor
Pat Reinhart
VP, Digital Strategies, Conductor
Caitlin Rashbaum
Director, Account Success, Conductor
Katie Greenwood
SEO Manager, Conductor
Samantha Pena
Senior SEO Strategist, Conductor
Jake Adelman
SEO Lead, Conductor
Zack Kadish
Senior SEO Strategist, Conductor
Zack Kakuda
Senior SEO Success Manager, Conductor
Mari Irby
SEO Success Manager, Conductor
Alexandra Dritsas
Senior Solutions Consultant, Conductor
From the vault past C3 events
C3 2020
In our first-ever virtual C3, Conductor CEO Seth Besmertnik tackled digital marketing trends in 2020, SEO gurus Pat Reinhart and Stephan Bajaio shared actionable tips on how to elevate SEO strategy, and much more. Re-live it here.
C3 special edition
This virtual special edition of C3 featured a fireside chat between Lindsay Boyajian and Mitzi Emrich of StockX, a special performance from the cast of Hamilton and more. See a recap here.
Virtual C3 roadshow
Hit the (virtual) road with C3. Each month, we bring together industry experts like Rand Fishkin of SparkToro and Lily Ray of Path Interactive to share insights to boost your organic marketing strategy. Watch it here.