Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

His fifth book “Crushing It!: How Great Entrepreneurs Build Business and Influence-and How You Can, Too” is available in stores now!

Gary rose to prominence in the late 90’s after establishing one of the first ecommerce wine sites, WineLibrary helping his father grow the family business from 4 to 60MM in sales.

Gary is also one of the most sought after public speakers alive today. He is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. Gary has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

Valarie Bastek is currently the Director of Product Management and Business Solutions for Wyndham Hotels and Resorts, the world’s largest hotel franchise company with iconic brands such as Howard Johnson, Days Inn, and Super 8.  Valarie began her career with Wyndham Hotels and Resorts in 2011 as a content writer for the company’s brand Web sites.  Today, Valarie is responsible for search engine optimization, tag management, and large-scale digital brand integrations, such as La Quinta and AmericInn.  In 2016, Valarie was responsible for coordinating a cross-functional team of agencies and internal team members to re-launch all of the Wyndham Hotels and Resorts brands on a new, responsive platform, overhauling back-end technology, front end design, and organizational processes to achieve a true digital transformation.

Jon is a 2019 Forbes 30 Under 30 list maker, an expert digital, growth, and product marketer, and a recognized global educator and keynote speaker. He’s currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Jon further demonstrates his passion for marketing by teaching at General Assembly, while also advising the education non profit Exploration Summer Programs. Previously at Kickstarter, Stack Overflow, and MakerBot.

Amanda Garcia recently joined the Slack content team as an editor, helping to usher in SEO content and various stories for the blog. When she’s not searching for the perfect emoji for a Slack message, she’s packing her bags for her next travel adventure or exploring the amazing food scene in the San Francisco Bay Area.

A self-proclaimed marketing geek, Murilo de Favari is the Marketing Director for Omega Engineering, a pioneer in the sensing, monitoring, and control market. An experienced customer-advocate and business strategist, Murilo joined Omega in 2014 via the company’s expansion into Latin America, eventually holding marketing leadership positions in Canada and in the United States. His objectives include driving acquisition, lifetime value, and satisfaction through digital-first customer-centric programs.

Enthusiastic about storytelling, Murilo takes pride in architecting the best brand experience possible through digital initiatives that connect customers and their challenges to real solutions. In addition to his primary functions, Murilo is keen on developing creative data-driven talent.

His passion for marketing can be traced back to his years of experience on both the agency and client sides, where he helped brands grow their influence, awareness, and value in B2B and B2C verticals – from fashion to finance. Murilo holds a Bachelor of Social Communication degree from ESAMC, Sao Paulo, Brazil.

Waseem Kawaf leads digital marketing at STANLEY Healthcare North America, a division of Stanley Black and Decker. He has driven digital innovation and transformation strategy for many leading companies such as Bose, Dell and Rite Aid. His focus and passion is to stay on the cutting edge of how transformative technology interacts with marketing.

Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company.  Between Microsoft and Yext, he was the VP, Operations with Bruce Clay, Inc, where he lead the operations for organic and paid search, social, content and design.

Prior to moving to BCI, he was a Sr. Product Manager responsible for Bing’s Webmaster Program, focused on helping small, medium and enterprise businesses improve their digital marketing efforts. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He’s also the founding co-chair of SEMPO’s In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.

Duane has written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House’s websites.

Claudia Higgins (INFP, Ravenclaw) is the Natural Search Insight & Technology Manager at Argos, the largest non-marketplace retailer in the UK.

She fell into SEO – and found it a perfect fit for her – 5 years ago, after trying out careers as everything from ‘elementary school teacher’ to ‘tattoo artist’. She went on to specialise in the data and analytics side of SEO in early 2016.

With tens of thousands of products across hundreds of categories, millions of indexed pages and millions of organic search visits each week, Argos’ website provides her with huge amounts of data to play with and glean insights from.

Perhaps due to her teaching background, she is particularly interested in how understanding natural search insights can benefit teams across the business and influence how they can better understand user search behaviour in their approach to their jobs (for example content authors and trading teams).

To this end, she is conscious of time and experience obstacles and is always striving to help make complicated SEO data readily available and easy to interpret.

Kevin Rowe is Founder & CEO of PureLinq  an enterprise link building solution that leverages their proprietary technology to build scalable link building campaigns. PureLinq is a blog and influencer prospering tool with an existing database of over 60,000 bloggers and influencers that the PureLinq team has a relationship with, which they can actively distribute content to. PureLinq is a revolution in the SEO industry that is driving unprecedented predictability in link building.

Simon is a Strategic Account Director for the Organic Agency, a boutique agency in the UK, with a reputation for hitting well above its weight.

Previously a pro guitarist, his first foray in marketing was promoting bands and events. Ten years later, he now works with some of the largest and best-known brands in the UK.

Simon is responsible for the strategy and relationship for large organizations, and has developed a unique style to bring out the most of the agency/client partnership. Passionate about empowerment, his philosophy is to share knowledge as much as possible, and that by ensuring the right people are doing the best work, everyone benefits.

Lima Al-Azzeh has the privilege of being a senior editor on the content team at Slack. Outside of work, she enjoys cooking, reading, and contemplating how strange it is to write about oneself in third person.

Sachin is Senior Director, Global Head of Performance Marketing for StubHub (an eBay company), where he manages performance channels across all sites and apps, worldwide. In addition, Sachin oversees all customer acquisition efforts across performance and brand marketing, including data science, analytics, product and engineering for key channels.

In the current role, Sachin is responsible for optimizing media, message and customer journey across online channels to drive revenue growth. Sachin has established an in-house model for innovation at scale, running 30+ A/B test pilots every month, thereby continuously improving ROI across all channels. His efforts ensure that the last dollar is spent on the most effective customer acquisition channel via mix of in-house and available machine learning models.

Prior to this, Sachin served as the Director of Digital Media Strategy & Operations at HP Inc., where he cofounded the Media & Data Science Center of Excellence, and established AdTech and Programmatic practice.

Sachin holds his MBA from University of Michigan where he was inducted into Beta Gamma Sigma society; and his B.S. in engineering from Indian Institute of Technology (IIT).

Upasna, more commonly referred to as Pas, is the Search Lead at Ziff Davis, where she architects and executes the organic search strategies for PCMag and Mashable. Holding a degree in Biomedical Laboratory Diagnostics from Michigan State University, she started her career as a Clinical Research Scientist, but her love for data drew her into the field of SEO several years ago. Pas’ unique experience in science and search has allowed her to bring a logical and analytical approach to search and technical product management. Pas has employed these pragmatic strategies in her work for several Fortune 100 brands (including Ford Motor Company, Valvoline, Mars Corporation, Intel, Dr. Pepper Snapple Group, and Kimberly-Clark) to increase their web visibility and authority while maintaining brand integrity to drive greater conversion.